Televisionation—Talk Back to Television: Ad Interactive Media’s Scott Solter on Shoppable TV

February 6, 2025

Talk Back to Television welcomes Scott Solter from Ad Interactive Media, the new entry into the television shopping category, with new technology that facilitates viewers finding products in a television scene, and enables them to shop for those products right then and there. Ad Interactive Media also allows viewers to “bookmark” a product they are interested in, and return to that product after the show is over.