Televisionation—Talk Back to Television: Catherine Walstad, Chief Media Officer of Marketing Architects

April 10, 2025

Our friend Chris Pizzurro at Leap Media Group introduced us to Catherine Walstad, Chief Media Officer for Marketing Architects. Catherine takes us through their “All-Inclusive TV” process, which doesn’t sacrifice brand-building for bottom-line results. With Direct-Response roots, brand strategy expertise and what Catherine describes as “Data Nerds,” Marketing Architects has turned the traditional agency model on its ear.