Televisionation—Talk Back to Television: Continuum’s Tyler Scruggs on the Future of Pharma Advertising and More

March 27, 2025

Talk Back to Television welcomes Tyler Scruggs, VP of Product Strategy at Continuum Media. Continuum just announced that they achieved a 30% increase in impressions for their media clients in 2024. But we also discuss the bone-chilling (isn’t there a pill for that?) potential ban on pharma advertising. While ostensibly First Amendment-protected, broadcast organizations looking for Federal approval (Hello, Paramount) might be forced to limit or eliminate pharma advertising to “make a deal” with the Trump Administration. And that’s going to leave media organizations scrambling to replace billions in advertising revenue ($5.3 billion in 2024).