Televisionation—Talk Back to Television: Dave Madden, Founder and President of PlayerWON

April 3, 2025

Talk Back to Television welcomes gaming industry innovator, Dave Madden, Founder and President of PlayerWON. With his background at Wildtangent and Electronic Arts, Dave saw an opportunity to create a video game experience that brings sponsored brand video to free-to-play (F2P) console and PC games,, rewards players and makes the games more “sticky.” And working with NVIDIA GeForce NOW, PlayerWON takes the same strategy to cloud gaming. Of course, “traditional” video and game experiences sponsored by the same advertiser is right in the middle of that mix.