Televisionation: Talk Back to Television: Frequency’s New GM of Monetization, James Smith

June 17, 2026

Talk Back to Television welcomes James Smith, newly appointed Global General Manager for Monetization at Frequency. With a career that spans Sony Pictures Entertainment, Meta and Amagi, James offers a (IMHO terrific) plan to solve the CTV advertising problem of supply significantly outpacing demand. I mean, who wants to see a “slate” when you could be seeing an ad for Verizon?