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Televisionation—Talk Back to Television: Hub Entertainment Research Founder, Jon Giegengack

April 18, 2024

Talk Back to Television welcomes our friend and sponsor, Jon Giegengack from Hub Entertainment Research; we also are premiering a snazzy new QR code for Hub’s Newsletter, “INTEL.” John talks about the priority for big media companies to offer more than just video: Disney’s new stake in Epic Games, Netflix’s investment in gaming and sports, Apple’s and Amazon’s bundling and more. And we talk about how Ford will pay to put you in a perfectly-tuned 1968 Mustang GT 500 in a top driving game, with the ability for players to tune their video game exhaust perfectly, and then head over to a dealership to hear how that sounds in a new 2025 Mustang.

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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