Televisionation—Talk Back to Television: Hub Entertainment Research Founder, Jon Giegengack

April 18, 2024

Talk Back to Television welcomes our friend and sponsor, Jon Giegengack from Hub Entertainment Research; we also are premiering a snazzy new QR code for Hub’s Newsletter, “INTEL.” John talks about the priority for big media companies to offer more than just video: Disney’s new stake in Epic Games, Netflix’s investment in gaming and sports, Apple’s and Amazon’s bundling and more. And we talk about how Ford will pay to put you in a perfectly-tuned 1968 Mustang GT 500 in a top driving game, with the ability for players to tune their video game exhaust perfectly, and then head over to a dealership to hear how that sounds in a new 2025 Mustang.