Televisionation—Talk Back to Television: Hub’s Giegengack on Streaming Services’ Brands

April 17, 2025

Talk Back to Television welcomes our friend Jon Giegengack from Hub Entertainment Research. Jon takes on the dark heart of streaming services—their BRANDS. When all the services kinda sorta LOOK the same, and all of them COST too much, how do consumers decide what to BUY and, maybe more importantly, what to KEEP? They might know WHAT they watched, but they are completely bewildered about WHERE they watched it!