Televisionation—Talk Back to Television: Hub’s Giegengack on the Return of the HBO Brand

May 21, 2025

When Warner Bros. Discovery corrects their mistake and brings back the HBO brand, and when Disney launches their fully formed sports platform and calls it ESPN (not ESPN Plus, ESPN This or ESPN That), it’s time to remind our viewers about the story of New Coke—and what that means to brands that have an emotional equity that should not be squandered. Jon Giegengack from Hub Entertainment Research digs in on this episode of Talk Back to Television.