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Televisionation—Talk Back to Television: Operative CEO, Michael Grossi

September 26, 2024

Talk Back to Television welcomes Michael Grossi, CEO of our sponsor, Operative. Michael talks about simplifying and “degaussing” (now there’s a twelve-dollar word for you) the process of taking an ad buyer from “I want to place the ad” to “I just say the ad.” Operative slides us through a lot of previously undecipherable television ad plumbing.

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Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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