Televisionation—Friday Fireside: Apostra CEO, Brian O’Kelley, on Why He’s Keeping a Cap on His Wealth

November 6, 2026

Brian O’Kelley, Co-founder and CEO at Apostra, joins The Friday Fireside to tell us what he has next up his sleeve! Brian is widely credited as the inventor of Programmatic Advertising. But that’’s not all: according to an exclusive July 2026 article in Fortune, “Brian O’Kelley banked less than $100 million after selling his $1.6 billion startup AppNexus to AT&T—and gave the rest to charity. The Gen X CEO,” the article continues, “says billionaires with yachts and multiple mansions are ‘obnoxious,’ and keeping a cap on his wealth keeps him grounded, accountable, and connected to reality.”