11:00am
Smaller streaming services that focus on specific areas of content have a number of advantages over general entertainment services, large or small. At the core of their opportunity is the fact that they serve fan passion of specific communities who—in general terms—often feel under-served within the media landscape. The successful “niche” services are those that become a part of the cultural landscape, and a resource for fans of their content specialism—whether it’s horror, anime, British content, specific sports and more. Those that do it well become more important to users than some of the biggest names in the sector, experience lower than normal levels of churn, and create opportunities to engage consumers beyond the screen.
This panel draws on new Magid research and the perspective of executives who are building some of the strongest consumer propositions in streaming. Panelists include:
