9:10am
This session will explore how the rise of streaming and the new business models, distribution strategies and production methods it is giving rise to are impacting the experience of the viewer—not only by changing the mix of programming that’s available to them but by presenting them with new kinds of programming services and new kinds of programming. Should streaming programming simply be viewed as traditional television programming on a new platform, or is streaming bringing about fundamental changes in the kinds of programming that get made and watched—and, if so, what are the implications for the future of the TV business? Panelists include: