11:45am
As the industry prepares to embrace a cookie-less future and shoppable TV applications become more common, the opportunity to safely secure audience consent transforms from a defensive tactic into a powerful advertising strategy tool. In fact, LG Ad Solutions found that 70% of CTV viewers like TV ads with QR codes, and 62% would scan if exposed. This is a massive opportunity to reach audiences where they are watching—across CTV, mobile and digital platforms—via brand-safe campaigns, ultimately empowering a new era of trusted and secure engagements.
In this session, pioneers of advanced advertising, interactive TV and privacy will take the stage to discuss the new world of brand safety, how technologies are redefining approaches to consent, and why these new approaches are a win-win-win for brands, media companies and viewers. This will lead to a lively discussion of today’s most pressing topics including privacy, precision targeting and the future of CTV and digital advertising. Speakers will also highlight a “hot off the presses” partnership between Driver Studios and Qonsent which empowers brands to safely implement interactive QR-code solutions and capture consented data, opening the door to new personalized engagement experiences from gamification to e-commerce. Panelists include:
