TVOT SF 2025: Buy-Sell Collaboration in CTV — Presented by Google

This conversation will focus on challenging the traditional approaches to media buying and selling. As we look ahead to H2 and beyond, the imperative for deeper, more effective buy-sell collaboration has never been clearer. This panel will provide a candid retrospective on the past year, identifying key challenges and successes, and charting a roadmap for necessary adjustments to unlock the full potential of CTV advertising. Panelists include:

• Evan Bregman, General Manager of Streaming and Direct-to-Consumer, Tastemade
• Inderpreet Sandhu, Global Head of CTV Partner Development and Growth, Google (Moderator)
• Jon Levinson, Senior Director of Product, Ad Experiences and Monetization, Samsung Ads
• Mari Tangredi, SVP of Global Business Development, Cadent