TVOT SF 2025: Market Reality Check: Trading the Total TV Audience — Presented by Imagine Communications
Wednesday, June 25th, 2025
Dining Room
As media companies look to modernize their sales models, audience trading provides the opportunity to change how inventory is valued, sold, and scaled across linear and digital platforms. Panelists include:
- Ben Vandegrift, VP of Measurement Solutions and Innovations, VAB
- Howard Shimmel, Founder, datafuelX
- Inderpreet Sandhu, Global Head of CTV Partner Development and Growth, Google
- Robert Farazin, CEO, tvbeat
- Steve Reynolds, CEO, Imagine Communications (Moderator)
