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Televisionation: Adriana Waterston, SVP of Insights and Strategy, Horowitz Research

April 9, 2020

ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus Era. This episode features Adriana Waterston, SVP of Insights and Strategy at Horowitz Research, a company that has been at the forefront of gathering and analyzing data on how the Coronavirus/Covid-19 pandemic has been impacting television viewing, Internet usage and other areas. Among other things, Waterston discusses how the pandemic is increasing viewership of television, including live TV; how it is altering household dynamics; how it is having both a positive and a negative impact on pay-TV and broadband subscriptions; and how and why it is impacting minority and working-class communities especially harshly and what the implications of this are. (Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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