Televisionation: Axonista’s McHugh Powering Interactive Video for Sinclair, Oxfam Ireland and More

July 14, 2020

ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Claire McHugh, Co-Founder and CEO of Axonista, an Irish company that powers interactive video streaming apps for Sinclair Broadcast, QVC and a range of other companies and organizations. Among other things, McHugh discusses Axonista’s recent work on Sinclair’s Ohio 24/7 streaming news app, as well as on apps for the virtual version of Oxfam Ireland’s annual Fashion Relief fundraising campaign, and for the WaterBear Network, a VOD service focused on environmental activism. She also gives us a preview of the new version of Axonista’s Ediflo content-management system, which will be launching in September. (Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)