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Televisionation: Curren¢y: Roku’s Head of Ad Marketing, Jordan Rost

April 25, 2023

ITVT is pleased to present a new episode of Televisionation: Curren¢y, our podcast devoted to measurement, data, audiences and more.

This episode features Jordan Rost, Head of Ad Marketing at Roku .Among other things, he shares his thoughts on Roku’s interactive and shoppable ads and their future; on the company’s data strategy; on its role in the JIC; on its goals and priorities for the Upfronts; on its plans for optimizing its platform’s user experience; and more.

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Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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