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Televisionation Friday Fireside: Atmosphere Co-Founder and CEO, Leo Resig

May 13, 2021

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Can TV entertain without sound? Can TV ads sell without sound? Find out on this week’s Friday Fireside with Leo Resig, CEO and Co-Founder of Atmosphere, described as “audio-optional TV programming for business.” Atmosphere has a business model that combines traditional advertising, point-of-sale retail promotion, e-commerce and more, all in venues where viewers can’t easily hear the television: bars, restaurants, physician waiting rooms, auto service shops, airports and more. We have a fascinating discussion that actually follows the guidance of the late Roger Ailes (like him or not, he knew a LOT about television) when he told biographer Zev Chafets, “Television is a visual medium.” Ailes often watched his network with the sound turned off, to ascertain the effectiveness of the visual communication and appeal of the on-air hosts.

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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