Televisionation Friday Fireside: Barney Marvin on Claritas’ Partnership with Centriply
July 29, 2021
Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s edition of the Friday Fireside features Barney Marvin, SVP of Digital Solutions for Claritas, which recently announced a collaborative effort with Centriply to help brands maximize their linear TV ad campaigns. Barney explains how the Claritas Identity Graph supports customer identification, campaign delivery and ROI optimization to make marketing campaigns as seamless as possible. That Identity Graph serves as the engine that drives powerful solutions, encompassing a proprietary data set of over 255 million customers across over 600 million devices.