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Audio Version

Televisionation Friday Fireside: Ben Tatta, President of Standard Media Index

February 24, 2022

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Ben Tatta, President of Standard Media Index, is Rick’s guest on this edition of The Friday Fireside. Ben explains the movie premiere strategy behind Chevrolet‘s brilliant “Sopranos” Silverado EV Super Bowl ad, Peloton Interactive‘s bone-headed reaction spot to the death of Mr. Big, and how today’s addressable adtech can be used to tell sequential stories with TV ads. Ben is a brilliant guest who demonstrates that The Friday Fireside is “the solution to boring business television.”

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Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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