Televisionation: Friday Fireside: NationalCineMedia CRO, Mike Rosen

August 13, 2025

The Friday Fireside welcomes Mike Rosen, Chief Revenue Officer of NationalCineMedia (NCM), the nation’s largest cinema advertising platform. The current surge of movie ticket sales virtually guarantees a healthy Holiday Season for movie-based streaming services: there’s nothing like a hit movie to anchor subscriber acquisition and retention. NCM opens the very first door for advertisers who want to have their messages adjacent to hit movies. There are lessons (and opportunities) here.