Televisionation Friday Fireside: Rob Bochicchio, President of Marketsmith
February 10, 2022
Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.
This week’s Friday Fireside welcomes Rob Bochicchio, President of Marketsmith. Rob will share how smart marketing can turn a challenger brand like Shark Ninja into a $3.5 billion market leader. It’s all about outsmarting (not outspending) your competition, and keeping your people connected, motivated and balanced during the pandemic! There is a lot to learn here.