Televisionation Friday Fireside: Sabio’s Sasha Mircov on 2024 Election Advertising and More

May 24, 2024

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

The Friday Fireside welcomes Sasha Mircov, SVP of Operations for Sabio Holdings. Sasha discusses Sabio’s growth, as well as 2024 election advertising and the importance (to both candidates and brands) of targeting diverse audiences with the right advertising messages on the right media at the right time! Sabio Holdings’ companies consist of Sabio—a demand-side platform (DSP) powered through a proprietary ad-serving technology; App Science—a non-cookie based software-as-a-service (SAAS) analytics and insights platform with AI natural language capabilities; and Vidillion an ad-supported streaming supply-side platform (SSP) that includes server-side ad-insertion (SSAI) technology.