Televisionation Friday Fireside: United Airlines’ Data Guru, Mike Petrella

August 23, 2024

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Next time you fly United Airlines, think about the data in your United Frequent Flyer profile (where you go, when you go, on both business and personal trips—I don’t think many people go to Kauai on
Business….). Now think about how United can tailor your in-flight experience via seat-back screens to present you with travel information and deals that match your interests, including United partner promotion and advertising. And then think about United’s Mike Petrella, who is making all that happen. Mike is our guest on this week’s Friday Fireside.