Televisionation Friday Fireside: Whip Media’s Sherry Brennan on How TV Content-Licensing Is Changing
July 22, 2021
Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.
This week’s Friday Fireside features Sherry Brennan, television industry veteran and EVP and General Manager of Whip Media Exchange. Our conversation centers on how television content licensing is transforming, and on our need for a new marketplace for film and TV rights. Sherry provides concrete examples of how content sellers and buyers can use Whip Media’s innovative Demand Score to calculate the profits from selling or buying a specific program in target markets worldwide—don’t you wish you had THAT a few years ago? And even large content studios (NBC, CBS, ABC and the rest) can use the Demand Score to ascertain the value of their enormous (and heretofore unreleased) libraries of television programs, including the single-season shows that were cancelled years ago with ratings that would have made them hits today!