Televisionation: Pixability CEO, David George, on Brand Safety, the Importance of YouTube Advertising and More
March 9, 2022
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.
This episode features David George, CEO of advertising technology and data company, Pixability. Among other things, he discusses Pixability’s work delivering campaigns to YouTube and outlines why he believes YouTube should be considered a key platform by advertisers; explains why Pixability is focused on YouTube, Roku, Amazon FireTV and Hulu from a CTV perspective; describes the company’s work with Google on the latter’s AdBlitz project; and outlines the importance of delivering brand-safe campaigns—not least as video from the ongoing war in Ukraine becomes widely disseminated on the Internet.