Televisionation: VidCon’s Jim Louderback on Creators

April 25, 2022

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.

This episode features Jim Louderback, formerly CEO of, and now Strategic Advisor to, VidCon. Among other things, he discusses the significance of Paramount’s 2018 purchase of VidCon; outlines the increasingly important role that independent video creators and the communities they attract are playing both in the entertainment/media economy and in society at large; shares his thoughts on YouTube, TikTok, Roblox and the other platforms that are driving the creator economy; speculates on the impact that the metaverse might have on the space going forward; and more.

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