3:55pm
From multiple angles—buy-side, sell-side and creators—this session will examine the increasing role of artificial intelligence in TV, and how it’s evolving the essential dynamics of the TV ecosystem. Questions to be addressed include: How are producers, networks and streaming platforms using AI to understand audiences? How does AI impact the development process for new programs and formats? What key trends should everyone be watching? How are media strategies best using AI to improve reach and efficiency? How will AI further the integration of entertainment and commerce? And how will AI change the landscape of jobs in the TV industry over the coming years? Panelists include:
