Televisionation: Andre Swanston, Founder and CEO, Tru Optik

June 21, 2020

ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Andre Swanston, Founder and CEO of Tru Optik, a company that specializes in identity resolution across OTT and connected TV. Among other things, he describes recent successful ad campaigns that have been powered by Tru Optik; discusses the company’s newly announced partnership with Deep Root Analytics, an “audience-powered analytics” company that specializes in political, public-affairs and corporate-reputation advertising; casts light on multiple new data partnerships, platform integrations and capabilities that Tru Optik will be announcing this summer; and also shares some thoughts on the police killing of George Floyd and its implications. (Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)