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Televisionation: Andre Swanston, Founder and CEO, Tru Optik

June 21, 2020

ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Andre Swanston, Founder and CEO of Tru Optik, a company that specializes in identity resolution across OTT and connected TV. Among other things, he describes recent successful ad campaigns that have been powered by Tru Optik; discusses the company’s newly announced partnership with Deep Root Analytics, an “audience-powered analytics” company that specializes in political, public-affairs and corporate-reputation advertising; casts light on multiple new data partnerships, platform integrations and capabilities that Tru Optik will be announcing this summer; and also shares some thoughts on the police killing of George Floyd and its implications. (Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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