Televisionation: Curren¢y: Ian Baer, Founder and Chief Soothsayer of Sooth

July 5, 2023

ITVT is pleased to present a new episode of Televisionation: Curren¢y, our podcast devoted to measurement, data, audiences and more.

This episode features ad-industry veteran, Ian Baer, Founder and Chief Soothsayer of Sooth, a strategic consultancy that seeks to “make marketing more successful for clients, creators and consumers…by decod[ing] human decision-making by measuring the precise emotional receptivity of any audience.” Among other things, he explains why Sooth approaches marketing from an emotional perspective, outlines the concept of emotional decision-making, describes how the company develops a “roadmap to empathy” for brands, and more.