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Televisionation: QTT’s John Piccone on Bridging Digital and Linear Advertising

November 4, 2021

This episode features John Piccone, President of QTT, a division of Viamedia that offers a cloud-based advertising solution which it bills as “request[ing] and receiv[ing] ads from programmatic digital ad exchanges to enable linear cable television ad insertion utilizing existing cable and broadcast TV infrastructure.” He discusses the challenges involved in delivering digital advertising to linear TV; explains how QTT’s solution works, including how it makes use of VAST (Video Ad Serving Template) tags and enables interoperability between linear and digital ecosystems; outlines the division’s roadmap; and more.
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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