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Retail media has rapidly moved from a tactical line item to a central force in brand investment decisions. While often discussed through the lens of measurement and attribution, its rise signals something deeper: a shift in how brands allocate budgets, define success, and balance short-term certainty with long-term growth.

This panel will explore retail media not as a standalone channel, but as a strategic pressure point revealing new organizational tensions—between brand and performance, media and sales, and demand creation versus demand capture.

Rather than focusing on tools or methodologies, the conversation will examine how retail media is reshaping brand strategy and what that means for the sell-side ecosystem, including streaming, FAST, traditional TV, and digital media companies that do not own the point of sale.

The session is designed to be candid, strategic, and forward-looking, surfacing real-world tradeoffs brands face today and the implications for media companies navigating an outcomes-driven marketplace. Panelists include:

• Carol Hinnant, Board Member and Advisor, MediaBrain (Moderator)
• David Purdy, CRO, Stingray
• Lauren Sally, Chief Client Officer, The Brand Power Company

This session will explore how television’s traditional/established players, broadcasters and MVPDs/BDUs, are innovating to stay relevant in a rapidly evolving television ecosystem—both directly and through subsidiaries focused on new technologies and services. After showcasing recent innovations in such areas as data-driven advertising, audience measurement, data collaboration, artificial intelligence, streaming, interactive viewer experiences and more, the panel will attempt to define the role broadcasters and MVPDs are likely to play in the TV ecosystem going forward. Panelists include:

• Andre Munro, Director of Data Strategy and Monetization, CBC/Radio-Canada
• Bill Hague, EVP, Magid (Moderator)
• Carmela Fournier, VP of Data and Measurement Strategy, Comcast Advertising
• Catherine Malo, SVP of Client Strategy and Solutions, Marketing and Communications, Numeris
• Kemal Bokhari, Head of Data, Measurement and Analytics, DISH Media

A panel of experts and innovators from the vendor, studio and network side will discuss needs, challenges and innovations in the content-measurement and analytics space. Among other things, the discussion will focus on the Three Cs of Content Measurement: Content, Consumers and Collaboration. Topics to discuss will include example complex use cases that illustrate why content measurement is critical to our business and how understanding the consumer is key. We will also discuss how vendors and studios/networks are innovating in this space, as well as what areas still need more development, more collaboration and more visibility.  Panelists include:

• Brian Fuhrer, SVP of Product Strategy and Thought Leadership, Nielsen
• Lisa Heimann, Principal, Eagle Media Advising (Moderator)
• Melva Goffney-Benoit, CEO, The Marian Dupree Group
• Mike Bloxham, EVP of Global Media and Entertainment, Magid
• Tania Missad, EVP of Insights, Strategy and Analytics, Sony Pictures Entertainment

This panel will explore the latest innovations shaping the connected TV (CTV) advertising landscape, from advancements in targeting and measurement to emerging formats and programmatic capabilities. Industry leaders will share real-world insights from recent deployments, highlighting what’s working, what’s not, and how strategies are evolving in response to changing viewer behaviors and platform dynamics. Attendees will gain a deeper understanding of how brands and partners are navigating fragmentation, leveraging data more effectively, and driving measurable outcomes in CTV. The discussion will also surface key lessons learned, offering practical guidance for optimizing campaigns and maximizing ROI in this rapidly advancing space. Panelists include:

• Aviram Sharon, CEO, inthegame
• Michael Goodman, Director of Entertainment Research, Parks Associates (Moderator)
• Scott Young, Chief Product Officer, Transmit
• Simon Gentry, Co-Founder, Infinitum
• Tim Ware, VP of Future Today Marketplace, Future Today
• Vlad Stesin, CEO, Optable

This panel brings together senior representatives from the industry’s leading platforms to explore how the space is evolving and what lies ahead. As competition intensifies and new technologies reshape the landscape, platform leaders will share their perspectives on the key forces driving change and how they are positioning their businesses for the future. The discussion will examine both near-term developments and mid-term opportunities, including shifts in consumer behavior, emerging business models, partnerships, and the role of innovation in sustaining growth. Panelists will also address how platforms are navigating challenges such as market saturation, differentiation, and evolving expectations from users and partners.

By offering a cross-platform view, this session will provide attendees with a clearer understanding of where the market is heading, what strategies are gaining traction, and how the competitive landscape may evolve over the next several years. Panelists include:

• Dave Pauk, GM of Canada, Samsung Ads
• Matt Durgin, VP of North American Content and Services, LG Electronics
• Michael Goodman, Director of Entertainment Research, Parks Associates (Moderator)
• Michael Page, SVP of Digital Sales and FLX, Fox Television Stations
• Scott Maddux, VP of Global Content Strategy and Business Development, Xperi

Artificial Intelligence is fundamentally reshaping audience measurement and monetization in the highly fragmented OTT and CTV landscape.

This essential discussion convenes leaders from across the entire AdTech value chain—from the core technology enabling AI breakthroughs to the major media organizations implementing new data strategies.

Join experts from NVIDIA, VideoAmp, NBCUniversal, and Eagle Media Advising as they move beyond theory to discuss tangible applications. The panel will explore how machine learning and computer vision unlock “deeper audience intelligence” for smarter content delivery, how cross-platform measurement is achieving consistency, and the strategic shifts necessary to navigate a privacy-first, AI-driven future in streaming. Discover how these trailblazing companies are redefining the viewer experience and reshaping monetization models. Panelists include:

• Bianca Pryor, Director of Data Science for Media and Entertainment, NVIDIA
• Joe Kotz, SVP of Product Sales, VideoAmp
• Lisa Heimann, Principal, Eagle Media Advising
• Lung Huang, VP of Data Products and Decision Sciences, NBCUniversal
• Melva Goffney-Benoit, CEO, The Marian Dupree Group (Moderator)

Your next growth opportunity isn’t just in a new market—it’s in speaking the local language of music and culture. This panel breaks down the essential role of expert curation and localization in the competitive CTV space. Learn how to leverage international content trends to build a dedicated viewer base, expand your distribution, and create new revenue opportunities with Stingray’s proven curation strategies. Panelists include:

• Catherine Zhang, VP of Content Service and Partnership, TCL
• Michael Imbesi, Senior Director of Global Content Strategy, LG Electronics
• Rick Bergan, Head of Americas, Stingray (Moderator)
• Scott Maddux, VP of Global Content Strategy and Business Development, Xperi
• Stefan Van Engen, VP of Content Programming and Partnerships, Xumo

While at the Canadian Broadcasting Corporation (CBC), Paul McGrath innovated the public broadcaster’s social-video strategy, establishing and growing its presence on YouTube, TikTok and Instagram. Among other things, he created and executed social media and YouTube strategy for 50+ channels, achieving record-high traffic and revenue, including 1.4 billion annual views, a 67% YoY watch-time increase, and a 71% YOY revenue increase.

In this fireside chat, McGrath will discuss some of the industry fallacies he’s learned to challenge, from how revenue and distribution will evolve, to concerns about audience cannibalization. He’ll also walk through experiments he conducted while at the CBC that examined whether publishing a catalog to YouTube would hurt its streaming business. Participants include:

• Marissa Nelson, VP of Client Solutions, Magid (Moderator)
• Paul McGrath, SVP of Content and Operations, Underknown

While there is significant industry focus on how AI will impact media planning, media buying and media sales, there is less focus on how AI will unleash data analysis and insights. Come hear from companies that are bringing new AI insights to market, see demonstrations of their capabilities, and hear where they believe the future lies. Panelists include:

• Beatriz Ribeiro, SVP of Client Success, Mediaprobe
• Ethan Settel, VP of Sales and Accounts, Newton Research
• Howard Shimmel, Board Member, datafuelX (Moderator)
• Lung Huang, VP of Data Products and Decision Sciences, NBCUniversal
• Scott Nagy, VP of Commercial Partnerships, Samba TV

In a crowded market, the most successful FAST channels will be those that master the art of monetization beyond the pre-roll. This session provides a strategic guide to unlocking new and lucrative revenue streams that complement traditional advertising. We will unpack actionable tactics that drive higher CPMs and create valuable inventory for advertisers, positioning your channels for long-term growth and profitability. Panelists include:

• David Purdy, CRO, Stingray (Moderator)
• Garrett Winkler, Head of LG Channels, US and Canada, LG Electronics
• JF Cote, Board Member, Equativ
• Stefan Van Engen, VP of Content Programming and Partnerships, Xumo

This session will bring together prominent figures from the audience-measurement space to explore the institutional underpinnings of the TV currency marketplace and share their thoughts on the current state and likely future trajectory of audience measurement in general. Panelists include:

• Derrick Gray, Chief Research and Operations Officer, Numeris
• George Ivie, CEO and Executive Director, MRC
• Howard Shimmel, Board Member, dataFuelX
• Joe Ruthruff, SVP of Linear Television Product Management, Comscore
• Jonathon Wells, Global Leader - Measurement Standards and Compliance, Nielsen
• Megan Halscheid, VP of Marketplace Intelligence, Publicis Media
• Omar Delgado, CEO, Vuer

The smart TV experience is meeting its metaverse moment, as developers reorient interfaces for greater levels of interactivity. Meta’s Horizon TV app is a new monetization opportunity for Meta, while Netflix continues to invent new games for its platform. The expansion of smart TV platforms enables more immersive, interactive content to be developed and consumed. This session features some of the leading creative technologists in the smart TV and immersive worlds. Panelists include:

• Azad Abbasi, CEO, GeniusXR
• Cecile Andreu, Founder, Le Brouillon
• Chris Pfaff, CEO, Chris Pfaff Tech Media (Moderator)
• Marc Petit, Consultant and Board Member, Moment Factory
• Paul Raphael, Co-Founder, Felix & Paul Studios
• Shawn O'Brien, Head of Digital Innovation, Stingray

According to statistics from ResearchAndMarkets.com, the global live-streaming sports market, which was valued at $33.93 billion in 2024, will grow to $75.17 billlion by 2030. This panel will discuss how the monetization and the viewer experience of live-streaming sports will evolve in the coming months and years, thanks to AI, real-time data analytics, personalization, targeted advertising, interactivity, live betting and other new technologies and services. Panelists include:

• Peter Scott, Chief Strategy Officer, Play Anywhere
• Scott Young, Chief Product Officer, Transmit
• Sherry Brennan, Consultant, S. Brennan Media (Moderator)
• Steve Shannon, CEO, Swerve TV

AI is unlocking a new content dimension. This session explores how 4D Gaussian Splatting, a unified MoCap/VolCap/Virtual Production pipeline, and AI-driven spatial data are converging to create the next standard in immersive media—and what that means for broadcasters, studios, and platforms ready to lead the shift. Presenter:

• Azad Abbasi, CEO, GeniusXR and UVRSE