FAST channels have swiftly grown over the past few years, both in overall scale and audience, but there remain many misgivings about the format: who […]
As the video ecosystem continues to evolve, measurement solutions are advancing to accurately and holistically report on consumer behaviors. During this session we will discuss […]
Hot Topic Session Sponsored by Centriply When looking for media advantages, successful campaign managers ask questions like: Who are the people without whom we cannot […]
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Presenters include: Alexia Raven, Qualitative Research Lead, Maverix […]
Streaming TV is increasingly being monetized by advertising, as is evidenced by the ongoing growth of FASTs and ad-supported tiers. Yet how can brands get […]
This session will explore how TV stations are launching streaming services devoted to news and other local content, in a bid to build and monetize […]
This session will bring together some of the most prominent and experienced researchers in the advanced-TV and advertising industries to share what they have learned […]
Register: https://tvotsf2024.rsvpify.com Schedule: https://itvt.com/events Grid Schedule: https://itvt.com/tvot-sf-2024-schedule-grid/ This session will explore the new business models that are emerging around streaming—exploring such topics as the roles […]
On its journey to become 50% automated and addressable as a business, Disney Advertising has doubled down on scaling access to data and self-service automation […]
As the TV industry becomes the CTV industry, it is not firing on all cylinders. Fill rates are not quite what they should be, and available […]
In the first part of this session, Jon Giegengack, Founder and Principal of Hub Entertainment Research, will share findings from the first wave of Hub’s […]
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Panelists include: John Mergen, Chief Media Officer, The […]
As traditional streaming platforms express increasing interest in Over-the-Air (OTA) broadcasting, this session seeks to uncover the reasons behind the surge in inquiries and the […]
This session will be an in-person extension of TVOT CONNECT, the twice-monthly webinar series/online networking and business-development community that TVOT/ITVT and analyst company, nScreenMedia, launched […]
This session will explore the evolving landscape of over-the-air (OTA) local measurement within the context of NEXTGEN TV’s advancements. As we stand on the brink […]
When discussing measurement in our industry, practitioners tend to think in terms of one or the other of two approaches: output-based media measurement, which focuses […]
Our TVOT SF 2024 “Grand Finale” plenary session brings together representatives of agencies, community/advocacy organizations and providers of new technologies and services for political advertising, […]
All ITVT/Televisionation Podcasts & TVOT Events (In-Person and Online) are co-produced by... Tracy Swedlow - tracyswedlow@gmail.com, 415-608-4766 Richard Washbourne - tvotnyc@gmail.com