The US TV audience measurement industry has spent decades honing the ways it can best capture the viewing habits of actual people. The task grew […]
The growth of multicultural streaming services, particularly services targeting the Black and Hispanic communities, is arguably not surprising. While those communities are more likely to […]
This session takes a deep dive into the critical role quality plays across the entire advertising ecosystem—from data and metadata to brand safety, ad fraud, […]
Social content creators have emerged as the new tastemakers, entertainers and culture setters for increasingly diverse audience types—well beyond Gen Z—while consumer viewing preferences continue […]
In exploring the tough short-/long-term tradeoffs that marketers are faced with, a just-completed VAB study sheds new light on how an advertiser might “win at […]
Our panel of industry analysts will dig into the risks and opportunities in the Great Industry Consolidation of 2025; spanning the view from 35,000 feet […]
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter Participants include: Kevin Hague, SVP of Emerging Technologies, […]
In conversation with Colin Dixon, Senior Analyst at nScreenMedia, Matt Durgin, VP of Content and Services at LG Electronics, will highlight how LG’s webOS CTV […]
This session will explore how content is being packaged, presented, curated, marketed, distributed and viewed in the streaming-TV ecosystem, as well as the impact of […]
With all the advanced data and 1:1 targeting capabilities available in advanced TV today, why are so many agencies still defaulting to basic demos? This […]
In this, the first of two sessions presented by TVOT CONNECT—the online discussion, networking and business development community that TVOT launched last year in partnership […]
Local CTV advertising has been enjoying rapid growth recently due to a number of factors, including the decline of traditional pay TV, the increasing centrality […]
This session will present key findings from Warner Bros. Discovery (WBD) research, offering valuable insights into the viewing habits and preferences of Boomers, Gen X, […]
From its founding 11 years ago to becoming the operating system of over 250 million devices worldwide, webOS, which exemplifies LG Electronics’ commitment to monetization […]
As media companies look to modernize their sales models, audience trading provides the opportunity to change how inventory is valued, sold, and scaled across linear […]
The CTV ecosystem is rapidly maturing, presenting both unprecedented opportunities and complex challenges for advertisers and publishers alike. This session will delve into the forefront […]
Whether it’s generating content, enhancing the viewer experience, or improving discovery, the capabilities of AI are advancing faster than many expected. But is there a […]
This conversation will focus on challenging the traditional approaches to media buying and selling. As we look ahead to H2 and beyond, the imperative for […]
Advancements in streaming TV allow media buyers to reach audiences with more precision than they ever have before in this now mainstream advertising channel. Data […]
How is AI impacting advertising? It’s hard to stay up to date on all the innovations in AI. This panel looks at the most immediate […]
With an emphasis on practical wisdom and lessons from the field, this session will address such questions as: How do targets typically originate—sell-side or buy-side? […]
After being away from the television business for nearly 10 years, Kym Frank joined Fox back in October. Come hear her fresh perspective on the […]
The Awards recognize individual and corporate achievement in the following categories, each of which is judged by a who’s who of advanced-TV industry leaders: Individual […]
