The US TV audience measurement industry has spent decades honing the ways it can best capture the viewing habits of actual people. The task grew […]
The growth of multicultural streaming services, particularly services targeting the Black and Hispanic communities, is arguably not surprising. While those communities are more likely to […]
This session takes a deep dive into the critical role quality plays across the entire advertising ecosystem—from data and metadata to brand safety, ad fraud, […]
Social content creators have emerged as the new tastemakers, entertainers and culture setters for increasingly diverse audience types—well beyond Gen Z—while consumer viewing preferences continue […]
In exploring the tough short-/long-term tradeoffs that marketers are faced with, a just-completed VAB study sheds new light on how an advertiser might “win at […]
Our panel of industry analysts will dig into the risks and opportunities in the Great Industry Consolidation of 2025; spanning the view from 35,000 feet […]
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter Participants include: Kevin Hague, SVP of Emerging Technologies, […]
In conversation with Colin Dixon, Senior Analyst at nScreenMedia, Matt Durgin, VP of Content and Services at LG Electronics, will highlight how LG’s webOS CTV […]
This session will explore how content is being packaged, presented, curated, marketed, distributed and viewed in the streaming-TV ecosystem, as well as the impact of […]
With all the advanced data and 1:1 targeting capabilities available in advanced TV today, why are so many agencies still defaulting to basic demos? This […]
In this, the first of two sessions presented by TVOT CONNECT—the online discussion, networking and business development community that TVOT launched last year in partnership […]
Local CTV advertising has been enjoying rapid growth recently due to a number of factors, including the decline of traditional pay TV, the increasing centrality […]
This session will present key findings from Warner Bros. Discovery (WBD) research, offering valuable insights into the viewing habits and preferences of Boomers, Gen X, […]
From its founding 11 years ago to becoming the operating system of over 250 million devices worldwide, webOS, which exemplifies LG Electronics’ commitment to monetization […]
As media companies look to modernize their sales models, audience trading provides the opportunity to change how inventory is valued, sold, and scaled across linear […]
The CTV ecosystem is rapidly maturing, presenting both unprecedented opportunities and complex challenges for advertisers and publishers alike. This session will delve into the forefront […]
Whether it’s generating content, enhancing the viewer experience, or improving discovery, the capabilities of AI are advancing faster than many expected. But is there a […]
This conversation will focus on challenging the traditional approaches to media buying and selling. As we look ahead to H2 and beyond, the imperative for […]
Advancements in streaming TV allow media buyers to reach audiences with more precision than they ever have before in this now mainstream advertising channel. Data […]
How is AI impacting advertising? It’s hard to stay up to date on all the innovations in AI. This panel looks at the most immediate […]
With an emphasis on practical wisdom and lessons from the field, this session will address such questions as: How do targets typically originate—sell-side or buy-side? […]
After being away from the television business for nearly 10 years, Kym Frank joined Fox back in October. Come hear her fresh perspective on the […]
The Awards recognize individual and corporate achievement in the following categories, each of which is judged by a who’s who of advanced-TV industry leaders: Individual […]
In an era defined by unprecedented choice and shifting viewer habits, the original purveyor of television is not just surviving; it’s evolving. On this panel, […]
Back when TV was broadcast, you had no idea who was watching what without a sample (diaries, meter, panel, etc.) Without the Nielsen ratings, video […]
Monetization in the world of video content has changed. What was formerly defined as “Pay TV” continues to erode as streaming platforms become a daily […]
It’s time to end the linear vs. digital debate and embrace a unified future. As viewer habits evolve rapidly, how has linear television adapted to […]
As CTV becomes increasingly central to the business and viewer experience of television, this session will examine the role the TV OS will play in […]
In this fireside chat, leaders from the branded-entertainment industry will share their successful—and not-so-successful—experiences of blending a brand’s story into an entertaining storyline; discuss how […]
The streaming industry is at a breaking point. Interfaces are indistinguishable, personalization is shallow and outdated, and discovery has become a frustrating game of search, […]
While advertisers have always recognized the value of television for their brands (sight, sound and motion; broad reach, etc.), the desire to prove its (immediate […]
Contextual advertising, which presents CTV viewers with ads that are tailored to the programming they are currently watching, is intended to provide an efficient and […]
This session will showcase the innovative products, technologies and methodologies of five emerging companies in the research and measurement space. Panelists include: Anjali Midha, CEO, […]
Shoppable TV has been having a moment recently, with high-profile product roll-outs, deployments and campaigns by a range of networks, streamers, platforms and brands, including […]
The FAST (Free Ad-Supported TV) ecosystem is evolving fast—but where is it going next? In this forward-looking panel, we’ll examine several breakthrough innovations shaping the […]
This session will outline the challenges and opportunities presented to the addressable-advertising ecosystem by television’s transition to a primarily streaming medium. Questions to be addressed […]
In this, the second of two sessions presented by TVOT CONNECT—the online discussion, networking and business development community that TVOT launched last year in partnership […]
Earlier this year, the NAB filed a petition with the FCC, urging the agency to establish a clear, industry-wide transition plan for the full deployment […]
This session will explore how NEXTGEN TV is already being used by broadcasters to enhance local sports coverage and increase viewer engagement, and how this […]
This session will explore how NEXTGEN TV is already transforming the broadcast landscape by enabling interactive viewer experiences, data-enhanced advertising, and advanced watermarking capabilities that […]
As NEXTGEN TV rolls out across the country, a new frontier is emerging—not just for broadcasting, but for interactive user experiences that blur the line […]
ITVT is pleased to announce the schedule of sessions for the TV of Tomorrow Show, New York 2025 (December 3rd at The Alcove at Hudson Commons, […]
After welcoming attendees to TVOT NYC 2025, ITVT Editor-in-Chief, Tracy Swedlow, will reveal the dates and location of our next show, TVOT Spring 2026. Tracy […]
Local television remains one of the most trusted voices in media, and it’s entering a new era of opportunities and challenges. In this keynote, ATSC […]
Our industry spends a lot of time, money and effort talking to consumers about what they want, how they feel, and what they plan to […]
This session will bring together prominent leaders in local TV for a temperature check of the space. Topics to be addressed include the current status […]
Audiences love content—but they’re overwhelmed by choice, costs, and complexity. In this session, Jon Giegengack, Principal of Hub Entertainment Research, breaks down the paradox of […]
This session will explore how CTV is becoming increasingly central to the television content and advertising spaces and how this will impact the evolution of […]
You can't think seriously about the future of video in any form, without thinking about the future of monetization. Or at least, you shouldn’t. All content […]
Presented by Stingray FAST is maturing, and its explosive growth is leveling off. The focus for FAST today is all about optimization—for programmers, advertisers and […]
This session will explore current and emerging business models among traditional and digital media sellers for local, cross-platform advertising on linear and streaming video. Following […]
While technology and platforms change, TV news continues to bring value for viewers. Over the past few years, news and sports have continued to deliver […]
This session will bring together stakeholders from the buy-side and beyond to address the question: Is cross-channel media selling and buying ready for prime time […]
The Media Rating Council (MRC) has been expanding its suite of standards into new areas such as attention, outcomes and digital auction transparency, and has […]
Short-form, vertical video has redefined how audiences engage with entertainment—from TikTok to Reels to YouTube Shorts—and its influence spans far beyond social media. This dynamic […]
Members of TVOT CONNECT, our bi-weekly webinar series/networking community, and any other of his colleagues and friends, are invited to celebrate the career of TVOT […]
Brian Wieser has predicted that soon all that will be left are platforms like Google and Meta. This panel responds: The best platform will be […]
Live-streaming sports is a global market that is valued at $32.4 billion and is projected to reach more than $100 billion by 2033. As live […]
AI and Social are the two forces that have reverse engineered the human response system. They mine our attention, our connections and our emotions, turning […]
More enterprises using Artificial Intelligence (AI) fully or partially to generate TV programming are starting up this year. They are backed by multi-million dollar private […]
This session will explore how brands and studios can work most effectively with social-media creators to reach new audiences. It will also examine how these […]
In this panel, innovating executives on the national and local side of the TV ad-sales business will talk targeting, technology, measurement, ad creative and context […]
Given the need for greater measurement standardization and consistent metrics across CTV/Streaming platforms, the ANA has created the CTV/Streaming Measurement working group, made up of […]
What makes people not just watch, but belong? This panel uncovers how premium video turns everyday viewers into devoted fans and communities—through the shared experiences […]
From ACR targeting to in-scene placement to dynamic creative, this session will explore a range of recent technological innovations at the intersection of AI and […]
When the measurement of TV programming and ad campaigns bifurcated in the 2010s, measurement innovation primarily continued on the campaign side. Meanwhile, the explosion of […]
According to the Wall Street Journal, “Every weekday morning, Geno Schellenberger and Jack Westerkamp, both 27 years old, gather in a tiny Madison Avenue office […]
TVOT NYC 2025 speakers and attendees are invited to join us for drinks (and glass-smashing!) at The Break Bar, 458 9th Avenue (just 200 feet […]
