With consumer data becoming an ever-more essential element of the TV advertising ecosystem, this session will explore the latest developments in data collaboration, and identify […]
With Connected TV (CTV) advertising projected to be the fastest-growing segment of the media landscape over the coming year, this session will explore how CTV […]
AI, by way of Computer Vision, Natural Language Processing, and Machine Learning, will close many of the gaps in today’s measurement business. This session will […]
This session will bring together leaders in the burgeoning branded-entertainment space to share their insights into how to take advantage of this rapidly evolving marketing […]
In the ongoing and multiple discussions around improving US video audience measurement, there have been plans announced for, or at least references made to, Virtual […]
BIA estimates that ad spending targeting CTV in local markets will approach $3 billion in 2025, nearly tripling CTV spending in 2020. Local TV groups, […]
Smaller streaming services that focus on specific areas of content have a number of advantages over general entertainment services, large or small. At the core […]
As far as the viewer is concerned, TV is just TV, regardless of what screen it is viewed on and regardless of whether it is […]
According to recent research from Kantar, ad-supported streaming is experiencing substantial growth and achieving greater consumer acceptance, with AVOD up 10% and FAST up 6% […]
The market trend is toward placing more and more importance on outcomes, especially one-year sales lift. The traditional brand-lift measures (ad recall, brand awareness, brand […]
In this, the first of two sessions presented by TVOT CONNECT—the online discussion, networking and business-development community that TVOT launched earlier this year in partnership […]
This session will explore financial strategies for planning your company exit. What are current market conditions? When do you raise versus sell? How do acquirers […]
Reach is nothing more than potential. Pushing your network logo is mere vanity. The real war has always been for Attention. Participating in it, curating […]
This session will see top marketers and media practitioners debating whether CTV advertising can deliver the Holy Grail of the advertising world: powerful, measurable brand-building, […]
Between TV, movies, gaming and music, people are using more entertainment subscriptions than ever. So many in fact that complexity has become their biggest challenge. […]
If you’ve been hearing a lot about the TV OS lately, there’s a good reason: the operating system is the key to everything from content […]
Continuing a trend that started over 15 years ago, the advertising industry continues to bring to market amazing new capabilities that refine advertising execution. Yet […]
With the rush to produce boatloads of “popular” programming, and extreme financial pressure on studios and distributors, we have all but abandoned the quest for […]
Is content crafted all or partly through artificial intelligence the next giant TV programming leap? Will viewers embrace live-action or animated series, specials and made-for-TV […]
This session is based on a commissioned paper by CIMM. The problems in US TV measurement are well known. Solutions? That's a matter of perspective. […]
Contextual targeting is having a moment. Proponents say it solves a world of hurt on CTV, fixing everything from privacy issues to transparency, measurement, frequency […]
TV is often considered the greatest branding and awareness mechanism in marketing history. Despite the belief in TV’s power to impact the top of the […]
This session will bring together representatives of broadcast station groups, RSNs and sports-focused streaming technology companies to discuss and assess the rapid changes that are […]
This session will explore advanced AI applications that are making money or saving money in video streaming services right now. Panelists include: Anjali Midha, CEO, […]
This session will explore the role that Addressable Advertising is playing as a) TV becomes an increasingly fragmented medium, with viewership distributed over a wide […]
In this, the second of two sessions presented by TVOT CONNECT—the online discussion, networking and business-development community that TVOT launched earlier this year in partnership […]
At the end of a day in which multiple new advanced-advertising technologies, strategies and best practices have been showcased, discussed and debated, this session will […]
