In an era defined by unprecedented choice and shifting viewer habits, the original purveyor of television is not just surviving; it’s evolving. On this panel, […]
Back when TV was broadcast, you had no idea who was watching what without a sample (diaries, meter, panel, etc.) Without the Nielsen ratings, video […]
Monetization in the world of video content has changed. What was formerly defined as “Pay TV” continues to erode as streaming platforms become a daily […]
It’s time to end the linear vs. digital debate and embrace a unified future. As viewer habits evolve rapidly, how has linear television adapted to […]
As CTV becomes increasingly central to the business and viewer experience of television, this session will examine the role the TV OS will play in […]
In this fireside chat, leaders from the branded-entertainment industry will share their successful—and not-so-successful—experiences of blending a brand’s story into an entertaining storyline; discuss how […]
The streaming industry is at a breaking point. Interfaces are indistinguishable, personalization is shallow and outdated, and discovery has become a frustrating game of search, […]
While advertisers have always recognized the value of television for their brands (sight, sound and motion; broad reach, etc.), the desire to prove its (immediate […]
Contextual advertising, which presents CTV viewers with ads that are tailored to the programming they are currently watching, is intended to provide an efficient and […]
This session will showcase the innovative products, technologies and methodologies of five emerging companies in the research and measurement space. Panelists include: Anjali Midha, CEO, […]
Shoppable TV has been having a moment recently, with high-profile product roll-outs, deployments and campaigns by a range of networks, streamers, platforms and brands, including […]
The FAST (Free Ad-Supported TV) ecosystem is evolving fast—but where is it going next? In this forward-looking panel, we’ll examine several breakthrough innovations shaping the […]
This session will outline the challenges and opportunities presented to the addressable-advertising ecosystem by television’s transition to a primarily streaming medium. Questions to be addressed […]
In this, the second of two sessions presented by TVOT CONNECT—the online discussion, networking and business development community that TVOT launched last year in partnership […]
Earlier this year, the NAB filed a petition with the FCC, urging the agency to establish a clear, industry-wide transition plan for the full deployment […]
This session will explore how NEXTGEN TV is already being used by broadcasters to enhance local sports coverage and increase viewer engagement, and how this […]
This session will explore how NEXTGEN TV is already transforming the broadcast landscape by enabling interactive viewer experiences, data-enhanced advertising, and advanced watermarking capabilities that […]
As NEXTGEN TV rolls out across the country, a new frontier is emerging—not just for broadcasting, but for interactive user experiences that blur the line […]
