SCHEDULE AGENDA PDF   ITVT is pleased to announce the schedule of sessions for the TV of Tomorrow Show, Montreal 2026 (May 20th-21st at the […]

For years we’ve been evaluating media based on two things: reach (how many faces) and frequency (how often they saw the thing on the screen). […]

This panel will explore how athlete-, artist-, and entrepreneur-led streaming networks are reshaping media—owning their stories, building direct fan communities, and creating new business models […]

Earlier this year, NBCUniversal, its corporate cousin FreeWheel, independent advertising agency, RPA, and Newton Research, a company specializing in AI-powered data analytics, announced a “proof-of-concept” […]

Consumerism for its own sake and television are among the USA's most impactful inventions and exports. And arguably now shopping—or more accurately, buying--via video will […]

As autonomous driving moves from concept to reality, the battle for consumer attention is shifting to the vehicle. This session frames the car as the […]

This panel will explore the possible ways in which TV can make a comeback in the age of streaming. Recently, we have seen published reports […]

The Canadian streaming landscape is shifting its focus from broad reach to a community-at-scale approach, prioritizing meaningful connections with core audiences. This session opens with […]

In this session, George Ivie, CEO and Executive Director of the Media Rating Council (MRC), will outline the work MRC currently performs as well as […]

With the US market having effectively reached near-zero net growth and subscriber churn having increased, services have three paths to success: price rises improving retention […]

Video in its various forms has always been a powerful part of the media mix to reach local audiences with marketing messages. Video has evolved […]

This session will explore how AI is beginning to transform the viewer’s experience of television, with such features as user-interface and programming-feed personalization, improved programming […]

This session explores groundbreaking research from FOX and Mediarobe, analyzing over 8,000 hours of biometric data across 40+ studies to uncover how fans and non-fans […]

Communities over Content: What Traditional Media Can Learn from YouTube, TikTok and Video Games For decades, Hollywood defined “premium” by scale and production value—but today […]

Last year, REVOLT and Revry announced a major new partnership that would see REVOLT working with Revry’s PrismRiot Ad Exchange to reach Black and LGBTQ+ […]

In today’s fragmented media landscape, the battle isn’t just for eyeballs—it’s for attention within finite time. In this session, Tania Missad, EVP of Insights, Strategy […]

Founded in 2006, Montreal-based social-video company, WatchMojo, has produced over 32,000 videos and has attracted nearly 26 million subscribers on YouTube alone. The company is […]

In an environment flooded with content, the real challenge isn’t access—it’s discovery. In this session, Warner Bros. Discovery’s Director of Global Research, Brian Laverty, joins Holly Leff-Pressman, […]

We’re living in an era of unprecedented data creation—over 402 million terabytes generated every day, equivalent to roughly 190 billion HD streaming movies. As reliance […]

The streaming era promised to democratize content: more creators, more channels, more choice. What it delivered is more complicated. In this session, key players from […]

The TVOT MONTREAL 2026 Cocktail Reception—a Montreal-style 5 à 7—will take place at the head office (736 Rue Wellington) of our presenting sponsor, Stingray, located […]