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TVOT MONTREAL 2026

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  • May 2026

  • Wed 20
    May 20

    TVOT MONTREAL 2026 – Thanks to Our Sponsors!

    TVOT MONTREAL would not be possible without our sponsors. A very big and heartfelt Thank You to the following companies and organizations, which stepped up to the plate to support this event: Presenting Sponsor: Stingray, the world’s leading connected streaming media company, delivers the best...

    TVOT MONTREAL would not be possible without our sponsors. A very big and heartfelt Thank You to the following companies and organizations, which stepped up to the plate to support this event:

    Presenting Sponsor:

    Stingray, the world’s leading connected streaming media company, delivers the best curated audio and video content to consumers worldwide. As a pioneer in multiplatform streaming and distribution, Stingray’s vast digital content portfolio includes thousands of live audio and radio stations, premium music channels, concerts and music documentaries, karaoke products, as well as ambience and wellness channels. Its offering is distributed via connected TVs, smart speakers, mobile, connected cars and retail. Reaching hundreds of millions of consumers every month, Stingray’s products offer an unparalleled advertising reach, enabling brands to connect with an engaged audience across the world. Home to globally renowned brands such as TuneIn, Singing Machine, Stingray Karaoke and Qello Concerts, Stingray is powered by a worldwide team of more than 1,000 employees. For more information, visit www.stingray.com.

    Silver Sponsors:

    Google’s mission is to organize the world’s information and make it universally accessible and useful. Through products and platforms like Search, Maps, Android, Google Play, Chrome, YouTube, Google Workspace, and Google Cloud, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely known companies in the world. Google is a subsidiary of Alphabet Inc. For more information, visit www.google.com.

    LG Electronics USA, based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a leading smart life solutions company with annual global revenues of more than $60 billion. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year. For more information, visit www.lg.com.

    Contributing Sponsors:

    CCR Media provides the backbone for modern TV. The company connects streaming and broadcast content across live, FAST, VOD, and linear environments so you can measure, monetize, and scale with confidence. With the largest content capture catalog in the world, CCR Media serves global and Fortune 500 companies across media, ad tech, royalties, and AI-based analytics. For more information, visit www.ccr.tv.

    The Content Code offers the ultimate short-form content system. The company provides high-end video ideation, scripting, editing, and posting for business owners who want to dominate social media without spending time on content creation. It helps brands, entrepreneurs, and creators consistently produce high-impact short-form content that drives massive visibility across social platforms. The Content Code was founded by entrepreneur, Braden Blacker, who previously founded Chosen, an influencer business with a roster of creators totaling over 45 million followers. For more information, visit www.thecontentcode.io.

    Trophy Sponsor:

    Based out of Akron, OH, TinyCircuits designs and manufactures tiny, open-source electronics to serve creativity in the maker community, build fun STEAM learning, and spark joy. TinyCircuits’ initial product line, the TinyDuino, launched on Kickstarter in September 2012 and raised over 1,000% of its desired goal. It’s since produced working electronic miniatures (Handheld Game Consoles, TinyTVs), Wirelings (tinier circuit boards), and TinyLily (e-textile applications). For more information, visit www.tinycircuits.com.

    Giveaway Sponsor:

    Sticker Camera was founded by Gavin Zamanian and Miles Wiesenthal, who first met in high school and have been best friends ever since. Living in the Bay Area, surrounded by incredible creativity and innovation, they noticed that most of our photos never leave our phones. We take thousands of pictures, but we rarely create something physical that we can actually share with the people we care about. The answer became Sticker Camera, a device that instantly transforms any moment into a piece of art you can hold, share, and stick anywhere. It's their love letter to creativity, friendship, and the simple joy of giving someone something beautiful. Sticker Camera’s vision is simple: the company believes your life is a work of art, and it wants to encourage that feeling of seeing through the eyes of a child, when you express your moment in a way you never thought you could. For more information, visit www.stickercamera.com.

    Audio/Video Sponsor:

    Stagevision has been Canada’s leading audiovisual partner since 1984. For over 40 years, the company has simplified event planning and execution by delivering transparent solutions, creative innovation, and cutting-edge technology—empowering clients to craft seamless, immersive, and impactful experiences. Stagevision began as a local AV company with a big vision: to transform the way people experience events. Over four decades later, it has become the largest Canadian-owned and operated audiovisual company for live, virtual, and hybrid production—working with world-leading brands and organizations to deliver powerful, memorable moments. What sets it apart isn’t just its cutting-edge tech or creative design—it’s its people. The Stagevision team brings deep industry knowledge, technical precision, and bold ideas together to turn complex productions into seamless experiences. For more information, visit www.stagevision.com.

    Exclusive Strategic PR:

    Breakaway Communications is a results-driven tech public relations and marketing communications agency that embraces today’s rapidly changing PR and media environment, benefiting both clients and employees alike. Located in New York City, San Francisco and the UK, Breakaway represents a variety of leading companies in cutting-edge industries, including video and TV technologies, embedded systems, next-gen mobility, enterprise systems and solutions, and emerging markets. For more information, visit www.breakawaycom.com.

    Trusted Partners:

    Artist Presented Experiences (APEX) provides fans with artist curated content presented by their favorite stars. The network’s unique model pairs best-in-class content producers and studios with the world’s most influential artists to fulfill their unfiltered creative vision. For more information, visit watchapex.com.

    BIA Advisory Services is a media consultancy specializing in local advertising forecasting, market data, and valuation services. The firm provides research, analysis, and strategic advisory support to media owners, advertisers, and investors across traditional and digital media. BIA’s work focuses on helping clients assess market conditions, evaluate opportunities, and support sales and decision-making in a changing media environment. Details on forecasts, products, services, and insights are available at www.bia.com.

    Chris Pfaff Tech Media is a New York-area consultancy and advisory firm that supports the needs of global technology and new media entrepreneurs in the areas of market and business development, go-to-market strategy, strategic marketing and public relations and investment consulting. The company supports ventures from launch to re-launch, and from transition to spin-off. Its clients include self-funded start-ups, institutional venture capital-backed ventures, strategic/corporate ventures, incubation-stage companies, as well as global accelerators. For more information, visit: www.chrispfafftechmedia.com.

    The Coalition for Innovative Media Measurement (CIMM) is a non-partisan, pan-industry coalition focused on cultivating improvements, best practices and innovations in measurement and currency, new metrics and approaches to understanding the value of media, and data collaboration and enablement. CIMM’s members include leading networks, studios, streamers and programmers, MVPDs, TV OEMs and OS providers, major digital businesses, agencies, measurement and data providers, trade bodies and consultants. CIMM is a subsidiary of the Advertising Research Foundation and adheres to the ARF’s principles of scientific rigor, objectivity and evidence-based research. For more information, visit www.cimm-us.org.

    datafuelX is a leading analytics and technology provider specializing in multi-currency, cross-platform optimization for the television industry. The company was created to help buyers and sellers unlock greater value from their data and transform advertising outcomes across linear and digital video. Through its full-service SaaS platform, M3, datafuelX enables improved revenue management for publishers, more precise and accountable results for advertisers, and a better viewing experience for consumers. For more information, visit www.datafuelx.com.

    Founded by Lisa Heimann, Former EVP of Corporate Research and Strategy at NBCUniveral, Eagle Media Advising draws on over 30 years of experience, advocacy, guidance, leadership and expertise. The company offers a strategic bird’s eye view of the media measurement landscape with a passion for content and measuring its full value. For more information, email lisa.m.heimann@outlook.com.

    Since 2013, Hub Entertainment Research has tracked how consumers discover, choose and consume entertainment content. Hub works with the largest networks, pay-TV operators, streaming providers, and studios. For more information, visit the company’s website at www.hubresearchllc.com and subscribe to its newsletter at hubintel.substack.com.

    A global leader in comedy, Just For Laughs produces the world’s largest comedy festival, held in Montréal since its inaugural edition in 1983. The Group also extends its expertise through a series of festivals in Québec City, Toronto, Vancouver, Singapore, Sydney, and Bermuda, strengthening its worldwide footprint. Driven by passion, innovation, and excellence, the Just For Laughs team collaborates with top talent and partners across the entertainment industry. Each year, the Group entertains over 100 million fans through its digital platforms and media channels, which collectively have surpassed 100 billion views. Just For Laughs creates, produces, distributes, and broadcasts comedic content in all its forms: films, television series, theatre, musicals, solo shows, multi-artist shows, festivals. The Group also produces ComedyPRO as part of the Just For Laughs Montreal Festival every year: the world’s leading comedy industry marketplace which has, for decades, helped launch and propel the careers of numerous renowned artists through its landmark initiatives. For more information, visit www.justforlaughsdistribution.com

    KnotSimpler is an independent consultancy founded by Josh Chasin to help businesses  monetize data assets in the advertising analytics space. Recognized as an Ephron Award winner and Ad Age Media Maven, Josh has spent most of his career in the audience measurement space—inventing, designing, improving, and managing currency measurement services in network TV; local TV; network radio; local radio; newspapers; magazines; Out-of-Home; the Internet; and across multiple platforms. Josh is a media and advertising measurement, research, analytics, data, and storytelling executive, leader, and creator who is keenly adept at evaluating and steering proven strategies and methods for success. For more information, visit www.joshchasin.com.

    Founded as the Los Angeles Venture Club on the inspiration of Robert Redford in 1984, the Los Angeles Venture Association (LAVA) now represents the entire investment ecosystem in the region. LAVA fosters communication, creates programming and facilitates dealmaking among all the stakeholders in an interconnected network. These include: LPs, VCs, family offices, angel investors, founders, incubators, accelerators, universities, researchers, innovators, mentors, politicos, government agencies and a host of service providers in legal, accounting, marketing, PR, investor relations, and countless other supporting specialties. For more information, visit www.lava.org.

    Magid is the leading media and customer experience advisory and solutions firm, helping brands understand customers and build strategies and workflows that help them win. Magid’s domain expertise spans Information Media, Retail, Travel & Hospitality, CPG, Games, Entertainment Media, and Sports. The firm was founded in 1957 by social psychology professor Frank N. Magid. For more information, visit www.magid.com.

    The Marian Dupree Group provides professional and advisory services to enterprises in the media, entertainment, consumer, and technology sectors. The company’s offerings include long-term planning that focuses on the development of a successful brand; culture decoding, to provide insights to companies and brands; content testing, employing various qualitative and quantitative methods with an emphasis on research design; and working with emerging and established leaders to improve their skills in areas such as decision making, project management and strategy. For more information, visit www.themariandupreegroup.com.

    The Media Rating Council is a non-profit industry association established in 1963 comprised of leading television, radio, print and digital media companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 110 research products are audited by the MRC. For more information , visit www.mediaratingcouncil.org.

    MediaBrain builds proprietary technologies that enable media buyers and sellers to analyze, plan, buy, and monitor media performance from a single console to efficiently transact in today’s cross-platform world. The company’s technology powers critical solutions, which empower organizations to operate with confidence utilizing AI-assisted automated intelligence, in tandem with advanced data storage, computing, and clean room technologies. For more information, visit www.mediabrain.io.

    Parks Associates helps companies identify new opportunities, refine strategy, and accelerate growth in connected technology markets through data-driven insights and industry expertise. With more than 40 years of experience, the firm delivers proprietary consumer and industry research, market forecasts, and strategic analysis that guide business decisions across personal, connected home, small business, and commercial technology ecosystems. Parks Associates supports clients in navigating evolving markets including AI, security, smart home, broadband, entertainment, energy, multifamily, smart buildings, and connected health. The firm also fosters industry growth and collaboration by convening thousands of leaders each year through its flagship executive conferences, including CONNECTIONS, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video.  For more information, visit www.parksassociates.com.

    Play Anywhere enables leagues and their broadcasters to provide viewers with enhanced interactive experiences while driving new revenue to the media ecosystem. The cornerstone of the Play Anywhere solution ensures preservation of production quality, adherence to regulatory guidelines and brand association through its compliance and clearinghouse platform.  Viewers of major league competitions including LaLiga, ATP Media, Paris 2024 Olympics, UEFA, NBA and NHL experience approved interactive experiences through the Play Anywhere platform and the company’s partner Ease Live’s best-in-class interactive graphics. Through Play Anywhere’s unique interactive rights deals, stakeholders participate in new revenue streams from interactivity and contextual sponsorship. The system spans linear and OTT services, enabling mass consumer rollouts. Viewers can now watch the game the way they want. Play Anywhere partners benefit from an improved viewer experience with no up-front or operating costs.  For more information, visit www.playanywhere.com.

    Brennan Media was founded by Sherry Brennan, former SVP of Distribution at FOX Networks. Brennan has been helping media companies strategize and launch new services since the 1990s when she first envisioned SVOD channels on Cablevision's lineup, developing “channel publishing portals” and launching “24” and “The Shield” with FOX as the US’s first show-specific SVOD channels. Subsequently, at FOX, she developed strategies for its many networks across a wide spectrum of emerging technologies, and also helped launch Hulu and negotiated all the latter’s licensing agreements with its broadcast owners. S. Brennan Media helps clients with product development, content licensing, business strategy, technical and business operations, team building and more. For more information, email sbrennanmedia@gmail.com.

    Screen Engine/ASI is a premier research and data analytics firm that delivers custom solutions to brands across entertainment, media, gaming, technology, consumer goods, and other industries. The company specializes in audience intelligence, content testing, brand strategy, and marketing optimization. For more information, visit www.screenengineasi.com.

    The Video Advertising Bureau (VAB)—whose members include the national TV networks alongside a broader community of influential media companies—plays a dual role in the video advertising industry. VAB is fiercely advocating for the changes that bring about a more innovative and transparent marketplace. VAB also provides the insights and thought leadership that enable marketers to develop business-driving marketing strategies. Visit VAB online and access its continuously growing content library at www.thevab.com.

     

     

    Wed 20
    May 20

    TVOT MONTREAL 2026: SCHEDULE OF EVENTS FOR WEDNESDAY, MAY 20TH

    CLICK HERE TO GET THE PDF OF THE SCHEDULE (English) CLIQUEZ ICI POUR OBTENIR LE PDF DE L’HORAIRE (Francais)   Subscribe to our free email newsletter, InteractiveTV Today (itvt.com), to receive regular news and analysis of the latest developments in advanced TV and video. And...

    CLICK HERE TO GET THE PDF OF THE SCHEDULE (English)

    CLIQUEZ ICI POUR OBTENIR LE PDF DE L’HORAIRE (Francais)

     

    Subscribe to our free email newsletter, InteractiveTV Today (itvt.com), to receive regular news and analysis of the latest developments in advanced TV and video. And go to itvt.com/tvot/connect to join TVOT CONNECT, our bi-weekly webinar-series/networking community.

     

    Wed 20
    May 20 @ 8:30 am - 9:00 am

    TVOT MONTREAL 2026: Registration, Light Refreshments, Schmoozing and Networking

    Lobby & Lounge
    Wed 20
    May 20 @ 9:00 am - 9:10 am

    TVOT MONTREAL 2026: Welcoming Address by Tracy Swedlow, Editor-in-Chief of ITVT

    Rose Room
    Wed 20
    May 20 @ 9:10 am - 9:55 am

    TVOT MONTREAL 2026: Beyond Reach and Frequency: Understanding Impression Quality

    Rose Room

    For years we’ve been evaluating media based on two things: reach (how many faces) and frequency (how often they saw the thing on the screen). But all impressions are not created equal: what actually happens between screen and face? On this panel, we’ll discuss attention,...

    For years we’ve been evaluating media based on two things: reach (how many faces) and frequency (how often they saw the thing on the screen). But all impressions are not created equal: what actually happens between screen and face? On this panel, we’ll discuss attention, resonance, and other means of quantifying the differential value of that screen-to-face experience. Panelists include:

    • Beatriz Ribeiro, SVP of Client Success, Mediaprobe
    • Bill Harvey, CEO, RMT
    • Claire Browne, VP of Research, Adelaide
    • Josh Chasin, Principal, KnotSimpler (Moderator)
    • Megan Halscheid, VP of Marketplace Intelligence, Publicis Media
    • Yan Liu, CEO, Tvision
    Wed 20
    May 20 @ 9:10 am - 9:55 am

    TVOT MONTREAL 2026: From Gatekeepers to Game Changers: How Creator-Owned Networks Are Redefining Culture

    Orange Room

    This panel will explore how athlete-, artist-, and entrepreneur-led streaming networks are reshaping media—owning their stories, building direct fan communities, and creating new business models beyond traditional broadcast. Panelists include: Brandon Pankey, CEO, APEX (Moderator) James Brown, EVP of Content Distribution and Marketing, REVOLT TV...

    This panel will explore how athlete-, artist-, and entrepreneur-led streaming networks are reshaping media—owning their stories, building direct fan communities, and creating new business models beyond traditional broadcast. Panelists include:

    • Brandon Pankey, CEO, APEX (Moderator)
    • James Brown, EVP of Content Distribution and Marketing, REVOLT TV
    • Jennifer Turner, CEO, MADCOOL Media
    • Michele Ghee, President, Players TV
    • Stephen L. Hodge, CEO, OTTera
    Wed 20
    May 20 @ 9:55 am - 10:45 am

    TVOT MONTREAL 2026: Agentic AI and Advertising

    Rose Room

    Earlier this year, NBCUniversal, its corporate cousin FreeWheel, independent advertising agency, RPA, and Newton Research, a company specializing in AI-powered data analytics, announced a “proof-of-concept” collaboration to launch cross-platform media buying using agentic AI. This panel, which brings together some of the people and companies...

    Earlier this year, NBCUniversal, its corporate cousin FreeWheel, independent advertising agency, RPA, and Newton Research, a company specializing in AI-powered data analytics, announced a “proof-of-concept” collaboration to launch cross-platform media buying using agentic AI. This panel, which brings together some of the people and companies driving this initiative, as well as other companies that have developed agentic AI solutions for advertising, will share lessons learned to date and attempt to predict how agentic AI will be used in media buying and other areas of advertising going forward. Panelists include:

    • Davina Kent, Global GTM Lead, Brand and Agency Partnerships, Newton Research (Moderator)
    • Jeff Ellin, VP of Product, FreeWheel
    • Lisa Herdman, Chief Enterprise Integration Officer, RPA
    • Pete Scott, Agentic AI Advisor, Hypermindz
    • Zeev Neumeier, Founder, GraySwan

     

    Wed 20
    May 20 @ 9:55 am - 10:45 am

    TVOT MONTREAL 2026: Shoppable TV: The Ultimate American Sport Takes the Field

    Orange Room

    Consumerism for its own sake and television are among the USA's most impactful inventions and exports. And arguably now shopping—or more accurately, buying--via video will eclipse even the “great American pastime” as a sport. It’s now more relevant, fast and fun than ever before. Television...

    Consumerism for its own sake and television are among the USA's most impactful inventions and exports. And arguably now shopping—or more accurately, buying--via video will eclipse even the “great American pastime” as a sport. It’s now more relevant, fast and fun than ever before. Television as we knew it wouldn’t have existed at all without the commerce models that supported it. By intertwining TV programming with sponsorship, advertising and brand integration, our industry became the dominant cultural force worldwide. And now that tech has irrevocably fragmented distribution outlets and created competing arenas and simplified interactive options for consumers’ attention, brands feel heightened urgency to convert brand awareness to direct sales. Fortunately, the flip side of that tech coin toss has enabled speedy contextual delivery of creative, easier methods to fill shopping carts, and more streamlined and secure click-to-buy processes. Play ball! Panelists include:

    • Allison Dollar, Founding Chair, Media Group, Los Angeles Venture Association (Moderator)
    • Andreas Hoffmann, Sr. Director of webOS Product Management, North America, LG Electronics
    • David Apostolico, Chief Distribution Officer, QVC
    • Glenn Fishback, CEO, Shopsense AI
    • Mike Bologna, Chief Accelerator, BrightLine
    Wed 20
    May 20 @ 10:45 am - 11:35 am

    TVOT MONTREAL 2026: The Car Is the New Couch: Winning the In-Vehicle Content Revolution – Presented by Stingray

    Rose Room

    As autonomous driving moves from concept to reality, the battle for consumer attention is shifting to the vehicle. This session frames the car as the next great frontier for media consumption—a connected space where entertainment will be paramount. We will discuss the urgent need for...

    As autonomous driving moves from concept to reality, the battle for consumer attention is shifting to the vehicle. This session frames the car as the next great frontier for media consumption—a connected space where entertainment will be paramount. We will discuss the urgent need for a dedicated in-car content strategy and how platforms and OEMs can partner today to own this emerging ecosystem, turning commute time into prime time. Panelists include:

    • Dave Noguerol, Global Head of Distribution, Bloomberg Media.
    • Jim Riley, President, Stingray (Moderator)
    • Stephen Goldstein, Head of Business Development and Partnerships, Automotive, LG Electronics
    • Tu Le, Founder, Sino Auto Insights
    Wed 20
    May 20 @ 10:45 am - 11:35 am

    TVOT MONTREAL 2026: Leveraging the Power of TV in the Age of Streaming with RMT and Vividata

    Orange Room

    This panel will explore the possible ways in which TV can make a comeback in the age of streaming. Recently, we have seen published reports of the fact that brand growth has dropped off sharply since the period when digital started to take the lion’s...

    This panel will explore the possible ways in which TV can make a comeback in the age of streaming. Recently, we have seen published reports of the fact that brand growth has dropped off sharply since the period when digital started to take the lion’s share of ad revenues. In the panel, we will look at TV’s reach story, TV’s ROAS story, and how TV can increase its advantage over digital in ROAS and branding by integrating the new level of understanding of what people want to watch which RMT Neuro-Motivational science has brought through Vividata and other trusted sources of decision-making data. Examples of the Vividata solution based on RMT’s Drivers and Need States are discussed using Canadian TV content and creative to start the discussion. We will also look at ways in which TV can be made as easy to buy as digital, a major factor in digital’s success. Panelists include:

    • Aude Mathey, Head of Media Sales and B2B Marketing, TV5
    • Bill Harvey, CEO, RMT
    • Jerome Leys, GM of Media Solutions, Quebecor Media
    • Josh Chasin, Principal, KnotSimpler (Moderator)
    • Pat Pellegrini, President and CEO, Vividata
    Wed 20
    May 20 @ 11:35 am - 12:25 pm

    TVOT MONTREAL 2026: Community at Scale: How Streaming Technology Is Redefining Audience Reach for Canadian Broadcasters – Presented by Google

    Rose Room

    The Canadian streaming landscape is shifting its focus from broad reach to a community-at-scale approach, prioritizing meaningful connections with core audiences. This session opens with a presentation on international trends and Canadian success stories, demonstrating the shift to audience-first user journeys and a total TV...

    The Canadian streaming landscape is shifting its focus from broad reach to a community-at-scale approach, prioritizing meaningful connections with core audiences. This session opens with a presentation on international trends and Canadian success stories, demonstrating the shift to audience-first user journeys and a total TV approach. A subsequent fireside chat with two Canadian broadcast partners will dive into real-world strategies for aligning digital and TV buying and activating strong, consented first-party data securely via clean room environments.

    The presentation, entitled Navigating the Total TV Evolution: International Trends and Local Innovation, will be delivered by Inderpreet Sandhu, Google’s Global Head of CTV Partner Development and Growth.

    Participants in the fireside chat include:

    • Andre Munro, Director of Data Strategy and Monetization, CBC/Radio-Canada
    • Jerome Leys, GM of Media Solutions, Quebecor Media
    • Julie Spina, Head of Global Publisher Partnerships, Canada, Google (Moderator)
    Wed 20
    May 20 @ 11:35 am - 12:25 pm

    TVOT MONTREAL 2026: Maximizing Impact with Creator Partnerships: From Reach to Revenue

    Orange Room

    Creator partnerships have evolved far beyond awareness plays. They are now one of the most effective drivers of culture, distribution, and revenue. This session will break down how brands, platforms, and studios can move from transactional influencer campaigns to true creator-led strategies that scale. We’ll...

    Creator partnerships have evolved far beyond awareness plays. They are now one of the most effective drivers of culture, distribution, and revenue. This session will break down how brands, platforms, and studios can move from transactional influencer campaigns to true creator-led strategies that scale.

    We’ll cover what actually drives performance today, from content formats and talent selection to co-creation models and distribution, and how leading companies are building systems around creators to generate measurable business outcomes. Expect real-world examples, insights from large-scale campaigns, and a look at where creator-led media is heading next. Panelists include:

    • Ashkan Karbasfrooshan, CEO, WatchMojo
    • Braden Blacker, CEO, The Content Code (Moderator)
    • Carlos Pacheco, Head of OTT/FAST Channel Strategy and Operations, Just For Laughs Distribution
    • Jennifer Turner, CEO, MADCOOL Media
    Wed 20
    May 20 @ 12:25 pm - 1:25 pm

    TVOT MONTREAL 2026: Lunch, Schmoozing and Networking

    Lobby, Lounge & Fuchsia
    Wed 20
    May 20 @ 1:25 pm - 1:55 pm

    TVOT MONTREAL 2026: MRC’s Work in Machine Learning and AI—Standards and Validation Efforts

    Rose Room

    In this session, George Ivie, CEO and Executive Director of the Media Rating Council (MRC), will outline the work MRC currently performs as well as its present guidance on ML and AI. In addition, he will discuss the MRC’s recently announced standards development initiative. These...

    In this session, George Ivie, CEO and Executive Director of the Media Rating Council (MRC), will outline the work MRC currently performs as well as its present guidance on ML and AI. In addition, he will discuss the MRC’s recently announced standards development initiative. These processes extensively impact measurement functions and require specialized assessment and auditing techniques, and this session will help attendees to understand this important and growing area of work.

    Wed 20
    May 20 @ 1:25 pm - 1:55 pm

    TVOT MONTREAL 2026: Meet the “Swing Voters” of Streaming—and Understand Why They Are Critical to Success

    Orange Room

    With the US market having effectively reached near-zero net growth and subscriber churn having increased, services have three paths to success: price rises improving retention and mastering subscriber win-backs (resubscription). 14% of US subscribers account for 40% of monthly sign-ups and 30% of monthly account...

    With the US market having effectively reached near-zero net growth and subscriber churn having increased, services have three paths to success:

    • price rises
    • improving retention and
    • mastering subscriber win-backs (resubscription).

    14% of US subscribers account for 40% of monthly sign-ups and 30% of monthly account drops. And they’re the least price-sensitive of all subscribers. They are as critical to success as the swing voters of every election.

    Using new research, this session details the challenges of a mature streaming market (be it the US or anywhere else), and strategies for success. Presenter:

    • Mike Bloxham, EVP of Global Media and Entertainment/Practice Lead—Subscriber Science, Magid
    Wed 20
    May 20 @ 1:55 pm - 2:45 pm

    TVOT MONTREAL 2026: Local Cross-Platform Video Advertising: What’s Working, What Needs Help

    Rose Room

    Video in its various forms has always been a powerful part of the media mix to reach local audiences with marketing messages. Video has evolved from its top of the funnel branding role in marketing to leveraging its various forms of linear and digital platforms,...

    Video in its various forms has always been a powerful part of the media mix to reach local audiences with marketing messages. Video has evolved from its top of the funnel branding role in marketing to leveraging its various forms of linear and digital platforms, first-party data, programmatic trading, innovative types of ad inventory, audience measurement, and campaign optimization tools to drive performance. Even national marketers are looking more to localized executions of campaign strategies and activations as they see great lift from campaigns with local elements. Local video publishers and platforms are prioritizing high value content including sports to drive audiences’ viewing. Each element of the local video mix from linear (TV stations, MVPD) to streaming (CTV and OTT) and social (YouTube, TikTok), along with standard spots, shoppable ads, and other innovative ad units, are changing the dynamics of the local video market. Panelists include:

    • George Leith, President of International Partnerships, AdCellerant
    • Leif Welch, CEO, JamLoop
    • Lisa Herdman, Chief Enterprise Integration Officer, RPA
    • Michael Page, SVP of Digital Sales and FLX, Fox Television Stations
    • Murphy Rayburn, VP Data Operations, Madhive
    • Rick Ducey, Managing Director, BIA Advisory Services (Moderator)
    Wed 20
    May 20 @ 1:55 pm - 2:45 pm

    TVOT MONTREAL 2026: AI, Programming and the Viewer Experience

    Orange Room

    This session will explore how AI is beginning to transform the viewer’s experience of television, with such features as user-interface and programming-feed personalization, improved programming discovery, and viewer-customizable interactive programming enhancements, among many others. It will also examine the impact of AI and the new...

    This session will explore how AI is beginning to transform the viewer’s experience of television, with such features as user-interface and programming-feed personalization, improved programming discovery, and viewer-customizable interactive programming enhancements, among many others. It will also examine the impact of AI and the new forms of creativity it enables on television programming itself. In addition to identifying and assessing the most significant recent developments at the intersection of AI and the TV-viewing experience, the panel will attempt to visualize how AI might fundamentally transform that experience over the coming years. Panelists include:

    • Andreas Hoffmann, Sr. Director of webOS Product Management, North America, LG Electronics
    • Bianca Pryor, Director of Data Science for Media and Entertainment, NVIDIA
    • Jethro Rothe-Kushel, CEO, Ritual Ads
    • Paul Pastor, Chief Business Officer, Quickplay
    • Peter Scott, Chief Strategy Officer, Play Anywhere (Moderator)
    • Tony Huidor, President of Technology and Chief Product Officer, Cineverse

     

    Wed 20
    May 20 @ 2:45 pm - 3:15 pm

    TVOT MONTREAL 2026: Mapping the Biometric Signature of a Fan

    Rose Room

    This session explores groundbreaking research from FOX and Mediarobe, analyzing over 8,000 hours of biometric data across 40+ studies to uncover how fans and non-fans physically respond to content. By measuring real biological signals (electrodermal activity), the study reveals clear differences in how passionate fans...

    This session explores groundbreaking research from FOX and Mediarobe, analyzing over 8,000 hours of biometric data across 40+ studies to uncover how fans and non-fans physically respond to content. By measuring real biological signals (electrodermal activity), the study reveals clear differences in how passionate fans experience media. The session will also examine whether these heightened responses translate into stronger brand impact and value, offering new insights into the connection between fandom, engagement, and advertising effectiveness. Panelists include:

    • Kym Frank, SVP of Ad Sales Research, Fox
    • Beatriz Ribeiro, SVP of Client Success, Mediaprobe
    • Howard Shimmel, Board Member, datafuelX (Moderator)

     

    Wed 20
    May 20 @ 2:45 pm - 3:15 pm

    TVOT MONTREAL 2026: Communities over Content: What Traditional Media Can Learn from YouTube, TikTok and Video Games

    Orange Room

    Communities over Content: What Traditional Media Can Learn from YouTube, TikTok and Video Games For decades, Hollywood defined “premium” by scale and production value—but today audiences, especially younger consumers, define it by connection, relevance, and community. In this session, Hub Entertainment Research founder, Jon Giegengack,...

    Communities over Content: What Traditional Media Can Learn from YouTube, TikTok and Video Games

    For decades, Hollywood defined “premium” by scale and production value—but today audiences, especially younger consumers, define it by connection, relevance, and community.

    In this session, Hub Entertainment Research founder, Jon Giegengack, will share new data on why creator-driven content is gaining ground on traditional film and TV. For younger audiences, creator content isn’t just something to watch—it’s a community that drives discovery and shapes what they watch next.

    The session will also explore consumer sentiment around generative AI—where audiences are excited, where they’re hesitant, and what it means for content creation. Attendees will leave with a clearer understanding of how to navigate the intersection of traditional and creator ecosystems, build engaged communities, and apply AI in ways audiences will accept.

     

    Wed 20
    May 20 @ 3:15 pm - 3:55 pm

    TVOT MONTREAL 2026: “A Deeper Push for Media Independence”: Fireside Chat with Revry and REVOLT

    Rose Room

    Last year, REVOLT and Revry announced a major new partnership that would see REVOLT working with Revry’s PrismRiot Ad Exchange to reach Black and LGBTQ+ consumers via CTV. Together, these two communities account for over $7 trillion in annual US purchasing power and, according to...

    Last year, REVOLT and Revry announced a major new partnership that would see REVOLT working with Revry’s PrismRiot Ad Exchange to reach Black and LGBTQ+ consumers via CTV. Together, these two communities account for over $7 trillion in annual US purchasing power and, according to research from Nielsen, 70% of viewers from those  communities are more likely to buy from brands that advertise through diverse media platforms. The partnership, which the companies have touted as signaling a “deeper push for media independence,” was the result of a chance meeting between Revry and REVOLT executives at TVOT SF 2024. In this session, the two executives who led the establishment of the partnership, will discuss its significance for the communities their companies represent, and for the advanced-advertising space in general. Participants include:

    • Alia J. Daniels, COO, Revry
    • Michael Roche, CRO, REVOLT
    • Tracy Swedlow, Editor-in-Chief, ITVT/TVOT (Moderator)
    Wed 20
    May 20 @ 3:15 pm - 3:55 pm

    TVOT MONTREAL 2026: From Prime Time to My Time: Social Video’s Influence on Hollywood

    Orange Room

    In today’s fragmented media landscape, the battle isn’t just for eyeballs—it’s for attention within finite time. In this session, Tania Missad, EVP of Insights, Strategy and Analytics at Sony Pictures Entertainment, will present findings from her team’s latest research report, From Prime Time to My Time....

    In today’s fragmented media landscape, the battle isn’t just for eyeballs—it’s for attention within finite time. In this session, Tania Missad, EVP of Insights, Strategy and Analytics at Sony Pictures Entertainment, will present findings from her team’s latest research report, From Prime Time to My Time. Her presentation will be followed by a fireside conversation with Holly Leff-Pressman, Chief Client Officer at Screen Engine/ASI, that will explore the implications for the industry.

    At the center of the work is a fundamental reframing of audience behavior—shifting from generational assumptions to a more predictive lens: life stage. The discussion will examine how media choices are shaped by where people are in their lives, and how social and premium content play distinct but complementary roles across those moments. The session will also touch on how content moves across platforms, introducing a dynamic in which premium storytelling fuels cultural conversation and social media amplifies and extends it.

    Attendees will leave with a more actionable framework for understanding attention today—and how to connect with audiences in a converged media ecosystem.

    Wed 20
    May 20 @ 3:55 pm - 4:25 pm

    TVOT MONTREAL 2026: Fireside Chat with Ashkan Karbasfrooshan, CEO of WatchMojo

    Rose Room

    Founded in 2006, Montreal-based social-video company, WatchMojo, has produced over 32,000 videos and has attracted nearly 26 million subscribers on YouTube alone. The company is best known for its highly creative listicle videos—ranging, just over the past month, from “Top 10 Cringiest Pop Culture Moments...

    Founded in 2006, Montreal-based social-video company, WatchMojo, has produced over 32,000 videos and has attracted nearly 26 million subscribers on YouTube alone. The company is best known for its highly creative listicle videos—ranging, just over the past month, from “Top 10 Cringiest Pop Culture Moments Ever” to “10 Normal People Who Saved Others from Serial Killers.”

    In this fireside chat with Marissa Nelson, VP of Client Solutions at Magid, WatchMojo Co-Founder and CEO, Ashkan Karbasfrooshan, will outline the reasons for the company’s success in the crowded social-video space, and will share his strategic vision for WatchMojo as a major social-video player going forward. Questions to be addressed include: How YouTube-centric is that vision? What audience-building and monetization strategies is WatchMojo embracing beyond YouTube? What other platforms—including, for example, CTV—will be key to the company’s growth? And what role, if any, will AI play in its future development?

    Wed 20
    May 20 @ 3:55 pm - 4:25 pm

    TVOT MONTREAL 2026: Signal vs. Noise: AI, Short-Form Video, and the Battle for Content Discovery and Engagement

    Orange Room

    In an environment flooded with content, the real challenge isn’t access—it’s discovery. In this session, Warner Bros. Discovery’s Director of Global Research, Brian Laverty, joins Holly Leff-Pressman, Chief Client Engagement Officer at ScreenEngine/ASI, to unpack the evolving dynamics between short-form video, user-generated content (UGC) and AI in...

    In an environment flooded with content, the real challenge isn’t access—it’s discovery. In this session, Warner Bros. Discovery’s Director of Global Research, Brian Laverty, joins Holly Leff-Pressman, Chief Client Engagement Officer at ScreenEngine/ASI, to unpack the evolving dynamics between short-form video, user-generated content (UGC) and AI in shaping what audiences watch—and why.

    Drawing on new research, the conversation will explore how major content releases spark waves of UGC, how authentic engagement compares to paid promotion, and the role short-form clips play in influencing the content-decision journey. The session will also examine the growing role of AI—from discovery engines to decision support—and how it stacks up against (and increasingly integrates with) social platforms.

    The takeaway is a clearer understanding of how content breaks through, how engagement translates into viewership, and how discovery is being reshaped in real time.

    Wed 20
    May 20 @ 4:25 pm - 5:10 pm

    TVOT MONTREAL 2026: Signal Explosion: Turning Data Overload into Strategic Advantage

    Rose Room

    We’re living in an era of unprecedented data creation—over 402 million terabytes generated every day, equivalent to roughly 190 billion HD streaming movies. As reliance on data-driven decision-making intensifies, so does the need for high-quality, actionable signals. This session explores the strategies, technologies, and innovations...

    We’re living in an era of unprecedented data creation—over 402 million terabytes generated every day, equivalent to roughly 190 billion HD streaming movies. As reliance on data-driven decision-making intensifies, so does the need for high-quality, actionable signals.

    This session explores the strategies, technologies, and innovations helping advertisers cut through the noise and harness the right data to drive full-funnel impact. From measurement and data enrichment to identity, privacy, and CTV measurement, we’ll examine how leading marketers are transforming signal overload into meaningful, results-driven strategy. Panelists include:

    • Benjamin Vandegrift, SVP of Measurement Strategy and Innovation, VAB (Moderator)
    • Carmela Fournier, VP of Data and Measurement Strategy, Comcast Advertising
    • Justin Rosen, Head of Measurement Product, IQVIA Digital
    • Mike Bologna, Chief Accelerator, Brightline
    • Simon Gentry, Co-Founder, Infinitum
    Wed 20
    May 20 @ 4:25 pm - 5:10 pm

    TVOT MONTREAL 2026: The New Content Ecosystem: Creation, Curation and Distribution in the Streaming Era

    Orange Room

    The streaming era promised to democratize content: more creators, more channels, more choice. What it delivered is more complicated. In this session, key players from across the content ecosystem examine what’s actually working in FAST and CTV distribution, how roles and relationships between creators, operators,...

    The streaming era promised to democratize content: more creators, more channels, more choice. What it delivered is more complicated. In this session, key players from across the content ecosystem examine what’s actually working in FAST and CTV distribution, how roles and relationships between creators, operators, and platforms are shifting, and what the next wave of audience behavior means for the industry. Panelists include:

    • Alia J. Daniels, COO, Revry
    • Carlos Pacheco, Head of OTT/FAST Channel Strategy and Operations, Just For Laughs Distribution (Moderator)
    • Garrett Winkler, Head of LG Channels, US and Canada, LG Electronics
    • James Brown, EVP of Content Distribution and Marketing, REVOLT TV
    • Stephen L. Hodge, CEO, OTTera
    • Steve Shannon, CEO, Swerve TV
    Wed 20
    May 20 @ 5:15 pm - 8:15 pm

    TVOT MONTREAL 2026: Stingray HQ: 736 Rue Wellington – Cocktail Reception and Presentation of the 22nd Annual Awards for Leadership in Interactive and Multiplatform Television

    Stingray HQ: 730 Wellington Street

    The TVOT MONTREAL 2026 Cocktail Reception—a Montreal-style 5 à 7—will take place at the head office of our presenting sponsor, Stingray, located a short walk from the Alt Hotel. Enjoy live music, small plates and curated drinks, while connecting with industry peers. The cocktail reception...

    The TVOT MONTREAL 2026 Cocktail Reception—a Montreal-style 5 à 7—will take place at the head office of our presenting sponsor, Stingray, located a short walk from the Alt Hotel. Enjoy live music, small plates and curated drinks, while connecting with industry peers.

    The cocktail reception will include the presentation of the 22nd Annual Awards for Leadership in Interactive and Multiplatform Television. The Awards, each of which is judged by a who’s who of advanced-TV industry leaders, recognize individual and corporate achievement in multiple areas of interactive and multiplatform television.

    Thu 21
    May 21

    TVOT MONTREAL 2026: SCHEDULE OF EVENTS FOR THURSDAY, MAY 21ST

    Lobby & Lounge

    CLICK HERE TO GET THE PDF OF THE SCHEDULE (English) CLIQUEZ ICI POUR OBTENIR LE PDF DE L’HORAIRE (Francais) Subscribe to our free email newsletter, InteractiveTV Today (itvt.com), to receive regular news and analysis of the latest developments in advanced TV and video. And go...

    CLICK HERE TO GET THE PDF OF THE SCHEDULE (English)

    CLIQUEZ ICI POUR OBTENIR LE PDF DE L’HORAIRE (Francais)

    Subscribe to our free email newsletter, InteractiveTV Today (itvt.com), to receive regular news and analysis of the latest developments in advanced TV and video. And go to itvt.com/tvot/connect to join TVOT CONNECT, our bi-weekly webinar-series/networking community.

    Thu 21
    May 21 @ 8:30 am - 9:00 am

    TVOT MONTREAL 2026: Registration, Light Refreshments, Schmoozing and Networking

    Lobby and Library
    Thu 21
    May 21 @ 9:00 am - 9:05 am

    TVOT MONTREAL 2026: Welcoming Address by Tracy Swedlow, Editor-in-Chief of ITVT

    Rose Room
    Thu 21
    May 21 @ 9:05 am - 9:55 am

    TVOT MONTREAL 2026: Retail Media, Budget Gravity, and the Future of Brand Growth

    Rose Room

    Retail media has rapidly moved from a tactical line item to a central force in brand investment decisions. While often discussed through the lens of measurement and attribution, its rise signals something deeper: a shift in how brands allocate budgets, define success, and balance short-term...

    Retail media has rapidly moved from a tactical line item to a central force in brand investment decisions. While often discussed through the lens of measurement and attribution, its rise signals something deeper: a shift in how brands allocate budgets, define success, and balance short-term certainty with long-term growth.

    This panel will explore retail media not as a standalone channel, but as a strategic pressure point revealing new organizational tensions—between brand and performance, media and sales, and demand creation versus demand capture.

    Rather than focusing on tools or methodologies, the conversation will examine how retail media is reshaping brand strategy and what that means for the sell-side ecosystem, including streaming, FAST, traditional TV, and digital media companies that do not own the point of sale.

    The session is designed to be candid, strategic, and forward-looking, surfacing real-world tradeoffs brands face today and the implications for media companies navigating an outcomes-driven marketplace. Panelists include:

    • Carol Hinnant, Board Member and Advisor, MediaBrain (Moderator)
    • David Purdy, CRO, Stingray
    • Lauren Sally, Chief Client Officer, The Brand Power Company
    Thu 21
    May 21 @ 9:05 am - 9:55 am

    TVOT MONTREAL 2026: How Broadcasters and MVPDs Are Embracing the TV of Tomorrow

    Orange Room

    This session will explore how television’s traditional/established players, broadcasters and MVPDs/BDUs, are innovating to stay relevant in a rapidly evolving television ecosystem—both directly and through subsidiaries focused on new technologies and services. After showcasing recent innovations in such areas as data-driven advertising, audience measurement, data...

    This session will explore how television’s traditional/established players, broadcasters and MVPDs/BDUs, are innovating to stay relevant in a rapidly evolving television ecosystem—both directly and through subsidiaries focused on new technologies and services. After showcasing recent innovations in such areas as data-driven advertising, audience measurement, data collaboration, artificial intelligence, streaming, interactive viewer experiences and more, the panel will attempt to define the role broadcasters and MVPDs are likely to play in the TV ecosystem going forward. Panelists include:

    • Andre Munro, Director of Data Strategy and Monetization, CBC/Radio-Canada
    • Bill Hague, EVP, Magid (Moderator)
    • Carmela Fournier, VP of Data and Measurement Strategy, Comcast Advertising
    • Catherine Malo, SVP of Client Strategy and Solutions, Marketing and Communications, Numeris
    • Kemal Bokhari, Head of Data, Measurement and Analytics, DISH Media

     

    Thu 21
    May 21 @ 9:55 am - 10:40 am

    TVOT MONTREAL 2026: Content Measurement I: Advancing the Case for Content Measurement and Analytics

    Orange Room

    A panel of experts and innovators from the vendor, studio and network side will discuss needs, challenges and innovations in the content-measurement and analytics space. Among other things, the discussion will focus on the Three Cs of Content Measurement: Content, Consumers and Collaboration. Topics to...

    A panel of experts and innovators from the vendor, studio and network side will discuss needs, challenges and innovations in the content-measurement and analytics space. Among other things, the discussion will focus on the Three Cs of Content Measurement: Content, Consumers and Collaboration. Topics to discuss will include example complex use cases that illustrate why content measurement is critical to our business and how understanding the consumer is key. We will also discuss how vendors and studios/networks are innovating in this space, as well as what areas still need more development, more collaboration and more visibility.  Panelists include:

    • Brian Fuhrer, SVP of Product Strategy and Thought Leadership, Nielsen
    • Lisa Heimann, Principal, Eagle Media Advising (Moderator)
    • Melva Goffney-Benoit, CEO, The Marian Dupree Group
    • Mike Bloxham, EVP of Global Media and Entertainment, Magid
    • Tania Missad, EVP of Insights, Strategy and Analytics, Sony Pictures Entertainment
    Thu 21
    May 21 @ 9:55 am - 10:40 am

    TVOT MONTREAL 2026: CTV Advertising I: What’s Working, What Isn’t, and Why

    Rose Room

    This panel will explore the latest innovations shaping the connected TV (CTV) advertising landscape, from advancements in targeting and measurement to emerging formats and programmatic capabilities. Industry leaders will share real-world insights from recent deployments, highlighting what’s working, what’s not, and how strategies are evolving...

    This panel will explore the latest innovations shaping the connected TV (CTV) advertising landscape, from advancements in targeting and measurement to emerging formats and programmatic capabilities. Industry leaders will share real-world insights from recent deployments, highlighting what’s working, what’s not, and how strategies are evolving in response to changing viewer behaviors and platform dynamics. Attendees will gain a deeper understanding of how brands and partners are navigating fragmentation, leveraging data more effectively, and driving measurable outcomes in CTV. The discussion will also surface key lessons learned, offering practical guidance for optimizing campaigns and maximizing ROI in this rapidly advancing space. Panelists include:

    • Aviram Sharon, CEO, inthegame
    • Michael Goodman, Director of Entertainment Research, Parks Associates (Moderator)
    • Scott Young, Chief Product Officer, Transmit
    • Simon Gentry, Co-Founder, Infinitum
    • Tim Ware, VP of Future Today Marketplace, Future Today
    • Vlad Stesin, CEO, Optable
    Thu 21
    May 21 @ 10:40 am - 11:25 am

    TVOT MONTREAL 2026: CTV Advertising II: What’s Next?

    Rose Room

    This panel brings together senior representatives from the industry’s leading platforms to explore how the space is evolving and what lies ahead. As competition intensifies and new technologies reshape the landscape, platform leaders will share their perspectives on the key forces driving change and how...

    This panel brings together senior representatives from the industry’s leading platforms to explore how the space is evolving and what lies ahead. As competition intensifies and new technologies reshape the landscape, platform leaders will share their perspectives on the key forces driving change and how they are positioning their businesses for the future. The discussion will examine both near-term developments and mid-term opportunities, including shifts in consumer behavior, emerging business models, partnerships, and the role of innovation in sustaining growth. Panelists will also address how platforms are navigating challenges such as market saturation, differentiation, and evolving expectations from users and partners.

    By offering a cross-platform view, this session will provide attendees with a clearer understanding of where the market is heading, what strategies are gaining traction, and how the competitive landscape may evolve over the next several years. Panelists include:

    • Dave Pauk, GM of Canada, Samsung Ads
    • Matt Durgin, VP of North American Content and Services, LG Electronics
    • Michael Goodman, Director of Entertainment Research, Parks Associates (Moderator)
    • Michael Page, SVP of Digital Sales and FLX, Fox Television Stations
    • Scott Maddux, VP of Global Content Strategy and Business Development, Xperi
    Thu 21
    May 21 @ 10:40 am - 11:25 am

    TVOT MONTREAL 2026: Content Measurement II: AI and Content Data Analysis

    Orange Room

    Artificial Intelligence is fundamentally reshaping audience measurement and monetization in the highly fragmented OTT and CTV landscape. This essential discussion convenes leaders from across the entire AdTech value chain—from the core technology enabling AI breakthroughs to the major media organizations implementing new data strategies. Join...

    Artificial Intelligence is fundamentally reshaping audience measurement and monetization in the highly fragmented OTT and CTV landscape.

    This essential discussion convenes leaders from across the entire AdTech value chain—from the core technology enabling AI breakthroughs to the major media organizations implementing new data strategies.

    Join experts from NVIDIA, VideoAmp, NBCUniversal, and Eagle Media Advising as they move beyond theory to discuss tangible applications. The panel will explore how machine learning and computer vision unlock “deeper audience intelligence” for smarter content delivery, how cross-platform measurement is achieving consistency, and the strategic shifts necessary to navigate a privacy-first, AI-driven future in streaming. Discover how these trailblazing companies are redefining the viewer experience and reshaping monetization models. Panelists include:

    • Bianca Pryor, Director of Data Science for Media and Entertainment, NVIDIA
    • Joe Kotz, SVP of Product Sales, VideoAmp
    • Lisa Heimann, Principal, Eagle Media Advising
    • Lung Huang, VP of Data Products and Decision Sciences, NBCUniversal
    • Melva Goffney-Benoit, CEO, The Marian Dupree Group (Moderator)
    Thu 21
    May 21 @ 11:25 am - 12:10 pm

    TVOT MONTREAL 2026: Content Strategy for Global CTV Markets – Presented by Stingray

    Rose Room

    Your next growth opportunity isn’t just in a new market—it’s in speaking the local language of music and culture. This panel breaks down the essential role of expert curation and localization in the competitive CTV space. Learn how to leverage international content trends to build...

    Your next growth opportunity isn’t just in a new market—it’s in speaking the local language of music and culture. This panel breaks down the essential role of expert curation and localization in the competitive CTV space. Learn how to leverage international content trends to build a dedicated viewer base, expand your distribution, and create new revenue opportunities with Stingray’s proven curation strategies. Panelists include:

    • Catherine Zhang, VP of Content Service and Partnership, TCL
    • Michael Imbesi, Senior Director of Global Content Strategy, LG Electronics
    • Rick Bergan, Head of Americas, Stingray (Moderator)
    • Scott Maddux, VP of Global Content Strategy and Business Development, Xperi
    • Stefan Van Engen, VP of Content Programming and Partnerships, Xumo
    Thu 21
    May 21 @ 11:25 am - 12:10 pm

    TVOT MONTREAL 2026: YouTube versus Streaming: the Real Truth about Cannibalization and What It Means for You

    Orange Room

    While at the Canadian Broadcasting Corporation (CBC), Paul McGrath innovated the public broadcaster’s social-video strategy, establishing and growing its presence on YouTube, TikTok and Instagram. Among other things, he created and executed social media and YouTube strategy for 50+ channels, achieving record-high traffic and revenue,...

    While at the Canadian Broadcasting Corporation (CBC), Paul McGrath innovated the public broadcaster’s social-video strategy, establishing and growing its presence on YouTube, TikTok and Instagram. Among other things, he created and executed social media and YouTube strategy for 50+ channels, achieving record-high traffic and revenue, including 1.4 billion annual views, a 67% YoY watch-time increase, and a 71% YOY revenue increase.

    In this fireside chat, McGrath will discuss some of the industry fallacies he’s learned to challenge, from how revenue and distribution will evolve, to concerns about audience cannibalization. He’ll also walk through experiments he conducted while at the CBC that examined whether publishing a catalog to YouTube would hurt its streaming business. Participants include:

    • Marissa Nelson, VP of Client Solutions, Magid (Moderator)
    • Paul McGrath, SVP of Content and Operations, Underknown
    Thu 21
    May 21 @ 12:10 pm - 1:00 pm

    TVOT MONTREAL 2026: New Developments in Data Analytics

    Rose Room

    While there is significant industry focus on how AI will impact media planning, media buying and media sales, there is less focus on how AI will unleash data analysis and insights. Come hear from companies that are bringing new AI insights to market, see demonstrations...

    While there is significant industry focus on how AI will impact media planning, media buying and media sales, there is less focus on how AI will unleash data analysis and insights. Come hear from companies that are bringing new AI insights to market, see demonstrations of their capabilities, and hear where they believe the future lies. Panelists include:

    • Beatriz Ribeiro, SVP of Client Success, Mediaprobe
    • Ethan Settel, VP of Sales and Accounts, Newton Research
    • Howard Shimmel, Board Member, datafuelX (Moderator)
    • Lung Huang, VP of Data Products and Decision Sciences, NBCUniversal
    • Scott Nagy, VP of Commercial Partnerships, Samba TV

     

    Thu 21
    May 21 @ 12:10 pm - 1:00 pm

    TVOT MONTREAL 2026: Unlocking Hidden Revenue: Advanced Monetization Strategies for FAST Channels – Presented by Stingray

    Orange Room

    In a crowded market, the most successful FAST channels will be those that master the art of monetization beyond the pre-roll. This session provides a strategic guide to unlocking new and lucrative revenue streams that complement traditional advertising. We will unpack actionable tactics that drive...

    In a crowded market, the most successful FAST channels will be those that master the art of monetization beyond the pre-roll. This session provides a strategic guide to unlocking new and lucrative revenue streams that complement traditional advertising. We will unpack actionable tactics that drive higher CPMs and create valuable inventory for advertisers, positioning your channels for long-term growth and profitability. Panelists include:

    • David Purdy, CRO, Stingray (Moderator)
    • Garrett Winkler, Head of LG Channels, US and Canada, LG Electronics
    • JF Cote, Board Member, Equativ
    • Stefan Van Engen, VP of Content Programming and Partnerships, Xumo

     

    Thu 21
    May 21 @ 1:00 pm - 2:00 pm

    TVOT MONTREAL 2026: Lunch, Schmoozing and Networking

    Lobby, Lounge & Fuchsia
    Thu 21
    May 21 @ 2:00 pm - 3:00 pm

    TVOT MONTREAL 2026: Measurement Grand Finale

    Rose Room

    This session will bring together prominent figures from the audience-measurement space to explore the institutional underpinnings of the TV currency marketplace and share their thoughts on the current state and likely future trajectory of audience measurement in general. Panelists include: Derrick Gray, Chief Research and...

    This session will bring together prominent figures from the audience-measurement space to explore the institutional underpinnings of the TV currency marketplace and share their thoughts on the current state and likely future trajectory of audience measurement in general. Panelists include:

    • Derrick Gray, Chief Research and Operations Officer, Numeris
    • George Ivie, CEO and Executive Director, MRC
    • Howard Shimmel, Board Member, dataFuelX
    • Joe Ruthruff, SVP of Linear Television Product Management, Comscore
    • Jonathon Wells, Global Leader - Measurement Standards and Compliance, Nielsen
    • Megan Halscheid, VP of Marketplace Intelligence, Publicis Media
    • Omar Delgado, CEO, Vuer
    Thu 21
    May 21 @ 3:00 pm - 3:50 pm

    TVOT MONTREAL 2026: The Immersive Shift: How Smart TVs are Redefining Engagement

    Rose Room

    The smart TV experience is meeting its metaverse moment, as developers reorient interfaces for greater levels of interactivity. Meta’s Horizon TV app is a new monetization opportunity for Meta, while Netflix continues to invent new games for its platform. The expansion of smart TV platforms...

    The smart TV experience is meeting its metaverse moment, as developers reorient interfaces for greater levels of interactivity. Meta’s Horizon TV app is a new monetization opportunity for Meta, while Netflix continues to invent new games for its platform. The expansion of smart TV platforms enables more immersive, interactive content to be developed and consumed. This session features some of the leading creative technologists in the smart TV and immersive worlds. Panelists include:

    • Azad Abbasi, CEO, GeniusXR
    • Cecile Andreu, Founder, Le Brouillon
    • Chris Pfaff, CEO, Chris Pfaff Tech Media (Moderator)
    • Marc Petit, Consultant and Board Member, Moment Factory
    • Paul Raphael, Co-Founder, Felix & Paul Studios
    • Shawn O'Brien, Head of Digital Innovation, Stingray
    Thu 21
    May 21 @ 3:50 pm - 4:35 pm

    TVOT MONTREAL 2026: Live Streaming Sports: Monetization and the Viewer Experience

    Rose Room

    According to statistics from ResearchAndMarkets.com, the global live-streaming sports market, which was valued at $33.93 billion in 2024, will grow to $75.17 billlion by 2030. This panel will discuss how the monetization and the viewer experience of live-streaming sports will evolve in the coming months...

    According to statistics from ResearchAndMarkets.com, the global live-streaming sports market, which was valued at $33.93 billion in 2024, will grow to $75.17 billlion by 2030. This panel will discuss how the monetization and the viewer experience of live-streaming sports will evolve in the coming months and years, thanks to AI, real-time data analytics, personalization, targeted advertising, interactivity, live betting and other new technologies and services. Panelists include:

    • Peter Scott, Chief Strategy Officer, Play Anywhere
    • Scott Young, Chief Product Officer, Transmit
    • Sherry Brennan, Consultant, S. Brennan Media (Moderator)
    • Steve Shannon, CEO, Swerve TV
    Thu 21
    May 21 @ 4:35 pm - 5:00 pm

    TVOT MONTREAL 2026 – From Data to Dimension: How AI Is Unlocking 4D Content at Scale

    Rose Room

    AI is unlocking a new content dimension. This session explores how 4D Gaussian Splatting, a unified MoCap/VolCap/Virtual Production pipeline, and AI-driven spatial data are converging to create the next standard in immersive media—and what that means for broadcasters, studios, and platforms ready to lead the...

    AI is unlocking a new content dimension. This session explores how 4D Gaussian Splatting, a unified MoCap/VolCap/Virtual Production pipeline, and AI-driven spatial data are converging to create the next standard in immersive media—and what that means for broadcasters, studios, and platforms ready to lead the shift. Presenter:

    • Azad Abbasi, CEO, GeniusXR and UVRSE
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Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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