According to research from Advertiser Perceptions, addressable TV advertising is considered a “must-buy” by 38% of marketers (up from 27% a year earlier), 73% of […]
Session Sponsored by Stingray This session will explore how the rise of streaming and the new business models, distribution strategies and production methods it is […]
There’s never been more financial investment and activity around media measurement. In spite of the investment and activity, the challenges that the industry faces with […]
Local TV broadcast groups are adapting to a market facing secular changes in fundamentals in core areas including content investments, distribution strategies, programmatic trading and […]
This session aims to provide the audience with a clear view of both the move from age/sex to DDL and the move from Nielsen to […]
The converged TV era is powered by disparate data sources—from Smart TVs and set-top boxes to ad server logs and audience segments built from retail […]
Hot Topic Session, Sponsored by Bango Growth in the TV-subscription space is increasingly being driven by indirect channel distribution, particularly by the emergence of Super […]
Hot Topic Session, Sponsored by Driver Studios and Qonsent As the industry prepares to embrace a cookie-less future and shoppable TV applications become more common, […]
Hot Topic Session, Sponsored by Imagine Communications Total TV, encompassing the spectrum of television from traditional linear to rapidly evolving connected TV (CTV), faces a […]
The Awards recognize individual and corporate achievement in the following categories, each of which is judged by a who’s who of advanced-TV industry leaders: ITV […]
The content universe for younger Latino audiences has moved well beyond linear TV configurations. FAST channels are ushering in new narratives and storylines with a fixation […]
Presented by TVOT SF 2024 Mini-Track Sponsor, LG Electronics This special track, presented by TVOT SF 2024 CTV Mini-Track Sponsor, LG Electronics, will explore how […]
Tik Tok kicked off the Creators vs. the Streaming Platforms war. Now, CTV/OTT content platforms are looking to be “creator”-driven instead of being program-driven. All […]
At a time when brands are increasing their investments in CTV advertising and CTV ad inventory is rapidly growing, thanks to the ongoing proliferation of […]
Gone are the days of simply looking at a TV show’s rating to determine how popular it was with its fans. Early Comscore research on […]
This session will explore the fast-growing and super dynamic world of CTV advertising, focusing on the current challenges in the market around transparency. How accurate […]
From multiple angles—buy-side, sell-side and creators—this session will examine the increasing role of artificial intelligence in TV, and how it’s evolving the essential dynamics of […]
Hot Topic Session, Sponsored by Luminate While measurement solutions for streaming are becoming more sophisticated and accurate, gleaning meaningful insights remains a complicated process. […]
In this session we will look into the evolving world of TV as it moves further into the programmatic future. The panelists will each have […]
FAST channels have swiftly grown over the past few years, both in overall scale and audience, but there remain many misgivings about the format: who […]
As the video ecosystem continues to evolve, measurement solutions are advancing to accurately and holistically report on consumer behaviors. During this session we will discuss […]
Hot Topic Session Sponsored by Centriply When looking for media advantages, successful campaign managers ask questions like: Who are the people without whom we cannot […]
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Presenters include: Alexia Raven, Qualitative Research Lead, Maverix […]
Streaming TV is increasingly being monetized by advertising, as is evidenced by the ongoing growth of FASTs and ad-supported tiers. Yet how can brands get […]
This session will explore how TV stations are launching streaming services devoted to news and other local content, in a bid to build and monetize […]
This session will bring together some of the most prominent and experienced researchers in the advanced-TV and advertising industries to share what they have learned […]
Register: https://tvotsf2024.rsvpify.com Schedule: https://itvt.com/events Grid Schedule: https://itvt.com/tvot-sf-2024-schedule-grid/ This session will explore the new business models that are emerging around streaming—exploring such topics as the roles […]
On its journey to become 50% automated and addressable as a business, Disney Advertising has doubled down on scaling access to data and self-service automation […]
As the TV industry becomes the CTV industry, it is not firing on all cylinders. Fill rates are not quite what they should be, and available […]
In the first part of this session, Jon Giegengack, Founder and Principal of Hub Entertainment Research, will share findings from the first wave of Hub’s […]
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Panelists include: John Mergen, Chief Media Officer, The […]
As traditional streaming platforms express increasing interest in Over-the-Air (OTA) broadcasting, this session seeks to uncover the reasons behind the surge in inquiries and the […]
This session will be an in-person extension of TVOT CONNECT, the twice-monthly webinar series/online networking and business-development community that TVOT/ITVT and analyst company, nScreenMedia, launched […]
This session will explore the evolving landscape of over-the-air (OTA) local measurement within the context of NEXTGEN TV’s advancements. As we stand on the brink […]
When discussing measurement in our industry, practitioners tend to think in terms of one or the other of two approaches: output-based media measurement, which focuses […]
Our TVOT SF 2024 “Grand Finale” plenary session brings together representatives of agencies, community/advocacy organizations and providers of new technologies and services for political advertising, […]
All ITVT/Televisionation Podcasts & TVOT Events (In-Person and Online) are co-produced by... Tracy Swedlow - tracyswedlow@gmail.com, 415-608-4766 Richard Washbourne - tvotnyc@gmail.com
With consumer data becoming an ever-more essential element of the TV advertising ecosystem, this session will explore the latest developments in data collaboration, and identify […]
With Connected TV (CTV) advertising projected to be the fastest-growing segment of the media landscape over the coming year, this session will explore how CTV […]
AI, by way of Computer Vision, Natural Language Processing, and Machine Learning, will close many of the gaps in today’s measurement business. This session will […]
This session will bring together leaders in the burgeoning branded-entertainment space to share their insights into how to take advantage of this rapidly evolving marketing […]
In the ongoing and multiple discussions around improving US video audience measurement, there have been plans announced for, or at least references made to, Virtual […]
BIA estimates that ad spending targeting CTV in local markets will approach $3 billion in 2025, nearly tripling CTV spending in 2020. Local TV groups, […]
Smaller streaming services that focus on specific areas of content have a number of advantages over general entertainment services, large or small. At the core […]
As far as the viewer is concerned, TV is just TV, regardless of what screen it is viewed on and regardless of whether it is […]
According to recent research from Kantar, ad-supported streaming is experiencing substantial growth and achieving greater consumer acceptance, with AVOD up 10% and FAST up 6% […]
The market trend is toward placing more and more importance on outcomes, especially one-year sales lift. The traditional brand-lift measures (ad recall, brand awareness, brand […]
In this, the first of two sessions presented by TVOT CONNECT—the online discussion, networking and business-development community that TVOT launched earlier this year in partnership […]
This session will explore financial strategies for planning your company exit. What are current market conditions? When do you raise versus sell? How do acquirers […]
Reach is nothing more than potential. Pushing your network logo is mere vanity. The real war has always been for Attention. Participating in it, curating […]
This session will see top marketers and media practitioners debating whether CTV advertising can deliver the Holy Grail of the advertising world: powerful, measurable brand-building, […]
Between TV, movies, gaming and music, people are using more entertainment subscriptions than ever. So many in fact that complexity has become their biggest challenge. […]
If you’ve been hearing a lot about the TV OS lately, there’s a good reason: the operating system is the key to everything from content […]
Continuing a trend that started over 15 years ago, the advertising industry continues to bring to market amazing new capabilities that refine advertising execution. Yet […]
With the rush to produce boatloads of “popular” programming, and extreme financial pressure on studios and distributors, we have all but abandoned the quest for […]
Is content crafted all or partly through artificial intelligence the next giant TV programming leap? Will viewers embrace live-action or animated series, specials and made-for-TV […]
This session is based on a commissioned paper by CIMM. The problems in US TV measurement are well known. Solutions? That's a matter of perspective. […]
Contextual targeting is having a moment. Proponents say it solves a world of hurt on CTV, fixing everything from privacy issues to transparency, measurement, frequency […]
TV is often considered the greatest branding and awareness mechanism in marketing history. Despite the belief in TV’s power to impact the top of the […]
This session will bring together representatives of broadcast station groups, RSNs and sports-focused streaming technology companies to discuss and assess the rapid changes that are […]
This session will explore advanced AI applications that are making money or saving money in video streaming services right now. Panelists include: Anjali Midha, CEO, […]
This session will explore the role that Addressable Advertising is playing as a) TV becomes an increasingly fragmented medium, with viewership distributed over a wide […]
In this, the second of two sessions presented by TVOT CONNECT—the online discussion, networking and business-development community that TVOT launched earlier this year in partnership […]
At the end of a day in which multiple new advanced-advertising technologies, strategies and best practices have been showcased, discussed and debated, this session will […]
