According to research from Advertiser Perceptions, addressable TV advertising is considered a “must-buy” by 38% of marketers (up from 27% a year earlier), 73% of […]
Session Sponsored by Stingray This session will explore how the rise of streaming and the new business models, distribution strategies and production methods it is […]
There’s never been more financial investment and activity around media measurement. In spite of the investment and activity, the challenges that the industry faces with […]
Local TV broadcast groups are adapting to a market facing secular changes in fundamentals in core areas including content investments, distribution strategies, programmatic trading and […]
This session aims to provide the audience with a clear view of both the move from age/sex to DDL and the move from Nielsen to […]
The converged TV era is powered by disparate data sources—from Smart TVs and set-top boxes to ad server logs and audience segments built from retail […]
Hot Topic Session, Sponsored by Bango Growth in the TV-subscription space is increasingly being driven by indirect channel distribution, particularly by the emergence of Super […]
Hot Topic Session, Sponsored by Driver Studios and Qonsent As the industry prepares to embrace a cookie-less future and shoppable TV applications become more common, […]
Hot Topic Session, Sponsored by Imagine Communications Total TV, encompassing the spectrum of television from traditional linear to rapidly evolving connected TV (CTV), faces a […]
The Awards recognize individual and corporate achievement in the following categories, each of which is judged by a who’s who of advanced-TV industry leaders: ITV […]
The content universe for younger Latino audiences has moved well beyond linear TV configurations. FAST channels are ushering in new narratives and storylines with a fixation […]
Presented by TVOT SF 2024 Mini-Track Sponsor, LG Electronics This special track, presented by TVOT SF 2024 CTV Mini-Track Sponsor, LG Electronics, will explore how […]
Tik Tok kicked off the Creators vs. the Streaming Platforms war. Now, CTV/OTT content platforms are looking to be “creator”-driven instead of being program-driven. All […]
At a time when brands are increasing their investments in CTV advertising and CTV ad inventory is rapidly growing, thanks to the ongoing proliferation of […]
Gone are the days of simply looking at a TV show’s rating to determine how popular it was with its fans. Early Comscore research on […]
This session will explore the fast-growing and super dynamic world of CTV advertising, focusing on the current challenges in the market around transparency. How accurate […]
From multiple angles—buy-side, sell-side and creators—this session will examine the increasing role of artificial intelligence in TV, and how it’s evolving the essential dynamics of […]
Hot Topic Session, Sponsored by Luminate While measurement solutions for streaming are becoming more sophisticated and accurate, gleaning meaningful insights remains a complicated process. […]
In this session we will look into the evolving world of TV as it moves further into the programmatic future. The panelists will each have […]
FAST channels have swiftly grown over the past few years, both in overall scale and audience, but there remain many misgivings about the format: who […]
As the video ecosystem continues to evolve, measurement solutions are advancing to accurately and holistically report on consumer behaviors. During this session we will discuss […]
Hot Topic Session Sponsored by Centriply When looking for media advantages, successful campaign managers ask questions like: Who are the people without whom we cannot […]
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Presenters include: Alexia Raven, Qualitative Research Lead, Maverix […]
Streaming TV is increasingly being monetized by advertising, as is evidenced by the ongoing growth of FASTs and ad-supported tiers. Yet how can brands get […]
This session will explore how TV stations are launching streaming services devoted to news and other local content, in a bid to build and monetize […]
This session will bring together some of the most prominent and experienced researchers in the advanced-TV and advertising industries to share what they have learned […]
Register: https://tvotsf2024.rsvpify.com Schedule: https://itvt.com/events Grid Schedule: https://itvt.com/tvot-sf-2024-schedule-grid/ This session will explore the new business models that are emerging around streaming—exploring such topics as the roles […]
On its journey to become 50% automated and addressable as a business, Disney Advertising has doubled down on scaling access to data and self-service automation […]
As the TV industry becomes the CTV industry, it is not firing on all cylinders. Fill rates are not quite what they should be, and available […]
In the first part of this session, Jon Giegengack, Founder and Principal of Hub Entertainment Research, will share findings from the first wave of Hub’s […]
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Panelists include: John Mergen, Chief Media Officer, The […]
As traditional streaming platforms express increasing interest in Over-the-Air (OTA) broadcasting, this session seeks to uncover the reasons behind the surge in inquiries and the […]
This session will be an in-person extension of TVOT CONNECT, the twice-monthly webinar series/online networking and business-development community that TVOT/ITVT and analyst company, nScreenMedia, launched […]
This session will explore the evolving landscape of over-the-air (OTA) local measurement within the context of NEXTGEN TV’s advancements. As we stand on the brink […]
When discussing measurement in our industry, practitioners tend to think in terms of one or the other of two approaches: output-based media measurement, which focuses […]
Our TVOT SF 2024 “Grand Finale” plenary session brings together representatives of agencies, community/advocacy organizations and providers of new technologies and services for political advertising, […]
All ITVT/Televisionation Podcasts & TVOT Events (In-Person and Online) are co-produced by... Tracy Swedlow - tracyswedlow@gmail.com, 415-608-4766 Richard Washbourne - tvotnyc@gmail.com
With consumer data becoming an ever-more essential element of the TV advertising ecosystem, this session will explore the latest developments in data collaboration, and identify […]
LINK TO AUDIO OF SESSION PHOTOS FROM SESSION With Connected TV (CTV) advertising projected to be the fastest-growing segment of the media landscape over the […]
AI, by way of Computer Vision, Natural Language Processing, and Machine Learning, will close many of the gaps in today’s measurement business. This session will […]
LINK TO SESSION AUDIO ALL PHOTOS OF SESSION This session will bring together leaders in the burgeoning branded-entertainment space to share their insights into how […]
LINK TO AUDIO OF SESSION ALL PHOTOS FROM SESSION In the ongoing and multiple discussions around improving US video audience measurement, there have been plans […]
LINK TO AUDIO OF SESSION ALL PHOTOS FROM SESSION BIA estimates that ad spending targeting CTV in local markets will approach $3 billion in 2025, […]
Smaller streaming services that focus on specific areas of content have a number of advantages over general entertainment services, large or small. At the core […]
LINK TO AUDIO OF SESSION ALL PHOTOS FROM SESSION As far as the viewer is concerned, TV is just TV, regardless of what screen it […]
LINK TO AUDIO OF SESSION ALL PHOTOS FROM SESSION According to recent research from Kantar, ad-supported streaming is experiencing substantial growth and achieving greater consumer […]
The market trend is toward placing more and more importance on outcomes, especially one-year sales lift. The traditional brand-lift measures (ad recall, brand awareness, brand […]
In this, the first of two sessions presented by TVOT CONNECT—the online discussion, networking and business-development community that TVOT launched earlier this year in partnership […]
LINK TO AUDIO OF SESSION ALL PHOTOS OF SESSION This session will explore financial strategies for planning your company exit. What are current market conditions? […]
LINK TO AUDIO OF SESSION ALL PHOTOS OF SESSION Reach is nothing more than potential. Pushing your network logo is mere vanity. The real war […]
This session will see top marketers and media practitioners debating whether CTV advertising can deliver the Holy Grail of the advertising world: powerful, measurable brand-building, […]
Between TV, movies, gaming and music, people are using more entertainment subscriptions than ever. So many in fact that complexity has become their biggest challenge. […]
If you’ve been hearing a lot about the TV OS lately, there’s a good reason: the operating system is the key to everything from content […]
Continuing a trend that started over 15 years ago, the advertising industry continues to bring to market amazing new capabilities that refine advertising execution. Yet […]
With the rush to produce boatloads of “popular” programming, and extreme financial pressure on studios and distributors, we have all but abandoned the quest for […]
LINK TO AUDIO STREAM ALL PHOTOS FROM SESSION Is content crafted all or partly through artificial intelligence the next giant TV programming leap? Will viewers […]
This session is based on a commissioned paper by CIMM. The problems in US TV measurement are well known. Solutions? That's a matter of perspective. […]
LINK TO AUDIO OF SESSION ALL PHOTOS OF SESSION Contextual targeting is having a moment. Proponents say it solves a world of hurt on CTV, […]
LINK TO SESSION AUDIO ALL PHOTOS FROM SESSION TV is often considered the greatest branding and awareness mechanism in marketing history. Despite the belief in […]
This session will bring together representatives of broadcast station groups, RSNs and sports-focused streaming technology companies to discuss and assess the rapid changes that are […]
LINK TO AUDIO FROM SESSION ALL PHOTOS FROM SESSION This session will explore advanced AI applications that are making money or saving money in video […]
This session will explore the role that Addressable Advertising is playing as a) TV becomes an increasingly fragmented medium, with viewership distributed over a wide […]
In this, the second of two sessions presented by TVOT CONNECT—the online discussion, networking and business-development community that TVOT launched earlier this year in partnership […]
At the end of a day in which multiple new advanced-advertising technologies, strategies and best practices have been showcased, discussed and debated, this session will […]
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Participants include: Matt Durgin, VP of Content and […]
The US TV audience measurement industry has spent decades honing the ways it can best capture the viewing habits of actual people. The task grew […]
The growth of multicultural streaming services, particularly services targeting the Black and Hispanic communities, is arguably not surprising. While those communities are more likely to […]
This session takes a deep dive into the critical role quality plays across the entire advertising ecosystem—from data and metadata to brand safety, ad fraud, […]
Social content creators have emerged as the new tastemakers, entertainers and culture setters for increasingly diverse audience types—well beyond Gen Z—while consumer viewing preferences continue […]
In exploring the tough short-/long-term tradeoffs that marketers are faced with, a just-completed VAB study sheds new light on how an advertiser might “win at […]
Our panel of industry analysts will dig into the risks and opportunities in the Great Industry Consolidation of 2025; spanning the view from 35,000 feet […]
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter Participants include: Kevin Hague, SVP of Emerging Technologies, […]
In this presentation, Matt Durgin, VP of Content and Services at LG Electronics, will highlight the CTV platform’s role in supporting Super Bundles and other […]
This session will explore how content is being packaged, presented, curated, marketed, distributed and viewed in the streaming-TV ecosystem, as well as the impact of […]
With all the advanced data and 1:1 targeting capabilities available in advanced TV today, why are so many agencies still defaulting to basic demos? This […]
In this, the first of two sessions presented by TVOT CONNECT—the online discussion, networking and business development community that TVOT launched last year in partnership […]
Local CTV advertising has been enjoying rapid growth recently due to a number of factors, including the decline of traditional pay TV, the increasing centrality […]
This session will present key findings from Warner Bros. Discovery (WBD) research, offering valuable insights into the viewing habits and preferences of Boomers, Gen X, […]
From its founding 11 years ago to becoming the operating system of over 250 million devices worldwide, webOS, which exemplifies LG Electronics’ commitment to monetization […]
As media companies look to modernize their sales models, audience trading provides the opportunity to change how inventory is valued, sold, and scaled across linear […]
The CTV ecosystem is rapidly maturing, presenting both unprecedented opportunities and complex challenges for advertisers and publishers alike. This session will delve into the forefront […]
Whether it’s generating content, enhancing the viewer experience, or improving discovery, the capabilities of AI are advancing faster than many expected. But is there a […]
This conversation will focus on challenging the traditional approaches to media buying and selling. As we look ahead to H2 and beyond, the imperative for […]
Advancements in streaming TV allow media buyers to reach audiences with more precision than they ever have before in this now mainstream advertising channel. Data […]
How is AI impacting advertising? It’s hard to stay up to date on all the innovations in AI. This panel looks at the most immediate […]
With an emphasis on practical wisdom and lessons from the field, this session will address such questions as: How do targets typically originate—sell-side or buy-side? […]
After being away from the television business for nearly 10 years, Kym Frank joined Fox back in October. Come hear her fresh perspective on the […]
The Awards recognize individual and corporate achievement in the following categories, each of which is judged by a who’s who of advanced-TV industry leaders: Individual […]
In an era defined by unprecedented choice and shifting viewer habits, the original purveyor of television is not just surviving; it’s evolving. On this panel, […]
Back when TV was broadcast, you had no idea who was watching what without a sample (diaries, meter, panel, etc.) Without the Nielsen ratings, video […]
Monetization in the world of video content has changed. What was formerly defined as “Pay TV” continues to erode as streaming platforms become a daily […]
It’s time to end the linear vs. digital debate and embrace a unified future. As viewer habits evolve rapidly, how has linear television adapted to […]
As CTV becomes increasingly central to the business and viewer experience of television, this session will examine the role the TV OS will play in […]
In this fireside chat, leaders from the branded-entertainment industry will share their successful—and not-so-successful—experiences of blending a brand’s story into an entertaining storyline; discuss how […]
The streaming industry is at a breaking point. Interfaces are indistinguishable, personalization is shallow and outdated, and discovery has become a frustrating game of search, […]
While advertisers have always recognized the value of television for their brands (sight, sound and motion; broad reach, etc.), the desire to prove its (immediate […]
Contextual advertising, which presents CTV viewers with ads that are tailored to the programming they are currently watching, is intended to provide an efficient and […]
This session will showcase the innovative products, technologies and methodologies of five emerging companies in the research and measurement space. Panelists include: Anjali Midha, CEO, […]
Shoppable TV has been having a moment recently, with high-profile product roll-outs, deployments and campaigns by a range of networks, streamers, platforms and brands, including […]
The FAST (Free Ad-Supported TV) ecosystem is evolving fast—but where is it going next? In this forward-looking panel, we’ll examine several breakthrough innovations shaping the […]
This session will outline the challenges and opportunities presented to the addressable-advertising ecosystem by television’s transition to a primarily streaming medium. Questions to be addressed […]
In this, the second of two sessions presented by TVOT CONNECT—the online discussion, networking and business development community that TVOT launched last year in partnership […]
Earlier this year, the NAB filed a petition with the FCC, urging the agency to establish a clear, industry-wide transition plan for the full deployment […]
This session will explore how NEXTGEN TV is already being used by broadcasters to enhance local sports coverage and increase viewer engagement, and how this […]
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Panelists include: Anne Schelle, Managing Director, Pearl TV […]
As NEXTGEN TV rolls out across the country, a new frontier is emerging—not just for broadcasting, but for interactive user experiences that blur the line […]
Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.
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