According to research from Advertiser Perceptions, addressable TV advertising is considered a “must-buy” by 38% of marketers (up from 27% a year earlier), 73% of […]

Session Sponsored by Stingray This session will explore how the rise of streaming and the new business models, distribution strategies and production methods it is […]

There’s never been more financial investment and activity around media measurement. In spite of the investment and activity, the challenges that the industry faces with […]

Local TV broadcast groups are adapting to a market facing secular changes in fundamentals in core areas including content investments, distribution strategies, programmatic trading and […]

This session aims to provide the audience with a clear view of both the move from age/sex to DDL and the move from Nielsen to […]

The converged TV era is powered by disparate data sources—from Smart TVs and set-top boxes to ad server logs and audience segments built from retail […]

 Hot Topic Session, Sponsored by Bango Growth in the TV-subscription space is increasingly being driven by indirect channel distribution, particularly by the emergence of Super […]

Hot Topic Session, Sponsored by Driver Studios and Qonsent As the industry prepares to embrace a cookie-less future and shoppable TV applications become more common, […]

Hot Topic Session, Sponsored by Imagine Communications Total TV, encompassing the spectrum of television from traditional linear to rapidly evolving connected TV (CTV), faces a […]

The Awards recognize individual and corporate achievement in the following categories, each of which is judged by a who’s who of advanced-TV industry leaders: ITV […]

The content universe for younger Latino audiences has moved well beyond linear TV configurations. FAST channels are ushering in new narratives and storylines with a fixation […]

Presented by TVOT SF 2024 Mini-Track Sponsor, LG Electronics This special track, presented by TVOT SF 2024 CTV Mini-Track Sponsor, LG Electronics, will explore how […]

Tik Tok kicked off the Creators vs. the Streaming Platforms war. Now, CTV/OTT content platforms are looking to be “creator”-driven instead of being program-driven. All […]

At a time when brands are increasing their investments in CTV advertising and CTV ad inventory is rapidly growing, thanks to the ongoing proliferation of […]

Gone are the days of simply looking at a TV show’s rating to determine how popular it was with its fans. Early Comscore research on […]

This session will explore the fast-growing and super dynamic world of CTV advertising, focusing on the current challenges in the market around transparency. How accurate […]

From multiple angles—buy-side, sell-side and creators—this session will examine the increasing role of artificial intelligence in TV, and how it’s evolving the essential dynamics of […]

  Hot Topic Session, Sponsored by Luminate While measurement solutions for streaming are becoming more sophisticated and accurate, gleaning meaningful insights remains a complicated process. […]

In this session we will look into the evolving world of TV as it moves further into the programmatic future. The panelists will each have […]

FAST channels have swiftly grown over the past few years, both in overall scale and audience, but there remain many misgivings about the format: who […]

As the video ecosystem continues to evolve, measurement solutions are advancing to accurately and holistically report on consumer behaviors. During this session we will discuss […]

Hot Topic Session Sponsored by Centriply When looking for media advantages, successful campaign managers ask questions like: Who are the people without whom we cannot […]

We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Presenters include: Alexia Raven, Qualitative Research Lead, Maverix […]

Streaming TV is increasingly being monetized by advertising, as is evidenced by the ongoing growth of FASTs and ad-supported tiers. Yet how can brands get […]

This session will explore how TV stations are launching streaming services devoted to news and other local content, in a bid to build and monetize […]

This session will bring together some of the most prominent and experienced researchers in the advanced-TV and advertising industries to share what they have learned […]

Register: https://tvotsf2024.rsvpify.com Schedule: https://itvt.com/events Grid Schedule: https://itvt.com/tvot-sf-2024-schedule-grid/ This session will explore the new business models that are emerging around streaming—exploring such topics as the roles […]

On its journey to become 50% automated and addressable as a business, Disney Advertising has doubled down on scaling access to data and self-service automation […]

As the TV industry becomes the CTV industry, it is not firing on all cylinders. Fill rates are not quite what they should be, and available […]

In the first part of this session, Jon Giegengack, Founder and Principal of Hub Entertainment Research, will share findings from the first wave of Hub’s […]

We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Panelists include: John Mergen, Chief Media Officer, The […]

As traditional streaming platforms express increasing interest in Over-the-Air (OTA) broadcasting, this session seeks to uncover the reasons behind the surge in inquiries and the […]

This session will be an in-person extension of TVOT CONNECT, the twice-monthly webinar series/online networking and business-development community that TVOT/ITVT and analyst company, nScreenMedia, launched […]

This session will explore the evolving landscape of over-the-air (OTA) local measurement within the context of NEXTGEN TV’s advancements. As we stand on the brink […]

When discussing measurement in our industry, practitioners tend to think in terms of one or the other of two approaches: output-based media measurement, which focuses […]

Our TVOT SF 2024 “Grand Finale” plenary session brings together representatives of agencies, community/advocacy organizations and providers of new technologies and services for political advertising, […]

All ITVT/Televisionation Podcasts & TVOT Events (In-Person and Online) are co-produced by... Tracy Swedlow - tracyswedlow@gmail.com, 415-608-4766 Richard Washbourne - tvotnyc@gmail.com

The US TV audience measurement industry has spent decades honing the ways it can best capture the viewing habits of actual people. The task grew […]

The growth of multicultural streaming services, particularly services targeting the Black and Hispanic communities, is arguably not surprising. While those communities are more likely to […]

This session takes a deep dive into the critical role quality plays across the entire advertising ecosystem—from data and metadata to brand safety, ad fraud, […]

Social content creators have emerged as the new tastemakers, entertainers and culture setters for increasingly diverse audience types—well beyond Gen Z—while consumer viewing preferences continue […]

In exploring the tough short-/long-term tradeoffs that marketers are faced with, a just-completed VAB study sheds new light on how an advertiser might “win at […]

Our panel of industry analysts will dig into the risks and opportunities in the Great Industry Consolidation of 2025; spanning the view from 35,000 feet […]

We will be announcing more details about this session in an upcoming issue of the ITVT newsletter Participants include: Kevin Hague, SVP of Emerging Technologies, […]

In conversation with Colin Dixon, Senior Analyst at nScreenMedia, Matt Durgin, VP of Content and Services at LG Electronics, will highlight how LG’s webOS CTV […]

This session will explore how content is being packaged, presented, curated, marketed, distributed and viewed in the streaming-TV ecosystem, as well as the impact of […]

With all the advanced data and 1:1 targeting capabilities available in advanced TV today, why are so many agencies still defaulting to basic demos? This […]

In this, the first of two sessions presented by TVOT CONNECT—the online discussion, networking and business development community that TVOT launched last year in partnership […]

Local CTV advertising has been enjoying rapid growth recently due to a number of factors, including the decline of traditional pay TV, the increasing centrality […]

This session will present key findings from Warner Bros. Discovery (WBD) research, offering valuable insights into the viewing habits and preferences of Boomers, Gen X, […]

From its founding 11 years ago to becoming the operating system of over 250 million devices worldwide, webOS, which exemplifies LG Electronics’ commitment to monetization […]

As media companies look to modernize their sales models, audience trading provides the opportunity to change how inventory is valued, sold, and scaled across linear […]

The CTV ecosystem is rapidly maturing, presenting both unprecedented opportunities and complex challenges for advertisers and publishers alike. This session will delve into the forefront […]

Whether it’s generating content, enhancing the viewer experience, or improving discovery, the capabilities of AI are advancing faster than many expected. But is there a […]

This conversation will focus on challenging the traditional approaches to media buying and selling. As we look ahead to H2 and beyond, the imperative for […]

Advancements in streaming TV allow media buyers to reach audiences with more precision than they ever have before in this now mainstream advertising channel. Data […]

How is AI impacting advertising? It’s hard to stay up to date on all the innovations in AI. This panel looks at the most immediate […]

With an emphasis on practical wisdom and lessons from the field, this session will address such questions as: How do targets typically originate—sell-side or buy-side? […]

After being away from the television business for nearly 10 years, Kym Frank joined Fox back in October. Come hear her fresh perspective on the […]

The Awards recognize individual and corporate achievement in the following categories, each of which is judged by a who’s who of advanced-TV industry leaders: Individual […]

In an era defined by unprecedented choice and shifting viewer habits, the original purveyor of television is not just surviving; it’s evolving. On this panel, […]

Back when TV was broadcast, you had no idea who was watching what without a sample (diaries, meter, panel, etc.) Without the Nielsen ratings, video […]

Monetization in the world of video content has changed. What was formerly defined as “Pay TV” continues to erode as streaming platforms become a daily […]

It’s time to end the linear vs. digital debate and embrace a unified future. As viewer habits evolve rapidly, how has linear television adapted to […]

As CTV becomes increasingly central to the business and viewer experience of television, this session will examine the role the TV OS will play in […]

In this fireside chat, leaders from the branded-entertainment industry will share their successful—and not-so-successful—experiences of blending a brand’s story into an entertaining storyline; discuss how […]

The streaming industry is at a breaking point. Interfaces are indistinguishable, personalization is shallow and outdated, and discovery has become a frustrating game of search, […]

While advertisers have always recognized the value of television for their brands (sight, sound and motion; broad reach, etc.), the desire to prove its (immediate […]

Contextual advertising, which presents CTV viewers with ads that are tailored to the programming they are currently watching, is intended to provide an efficient and […]

This session will showcase the innovative products, technologies and methodologies of five emerging companies in the research and measurement space. Panelists include: Anjali Midha, CEO, […]

Shoppable TV has been having a moment recently, with high-profile product roll-outs, deployments and campaigns by a range of networks, streamers, platforms and brands, including […]

The FAST (Free Ad-Supported TV) ecosystem is evolving fast—but where is it going next? In this forward-looking panel, we’ll examine several breakthrough innovations shaping the […]

This session will outline the challenges and opportunities presented to the addressable-advertising ecosystem by television’s transition to a primarily streaming medium. Questions to be addressed […]

In this, the second of two sessions presented by TVOT CONNECT—the online discussion, networking and business development community that TVOT launched last year in partnership […]

Earlier this year, the NAB filed a petition with the FCC, urging the agency to establish a clear, industry-wide transition plan for the full deployment […]

This session will explore how NEXTGEN TV is already being used by broadcasters to enhance local sports coverage and increase viewer engagement, and how this […]

This session will explore how NEXTGEN TV is already transforming the broadcast landscape by enabling interactive viewer experiences, data-enhanced advertising, and advanced watermarking capabilities that […]

As NEXTGEN TV rolls out across the country, a new frontier is emerging—not just for broadcasting, but for interactive user experiences that blur the line […]